My Digital Insight

      Whenever I open my laptop, the first thing is always to check e-mails, and the second thing is always to check my Facebook. I think Facebook maintain a closer personal relationship between me and my friends. I feel I am being concerned when my friends like or share my posts. It also encourages me to post more news to engage with my friends.       Social media such as Facebook, Twitter, YouTube are very popular social tools. They are highly weighted parts of people's daily life. Companies also like to post interesting news on social media to connect and engage with their customers.  Gary Vaynerchuk       Social media marketers use different digital strategies to attract customer attentions. In the Riding the Hashtag in Social Media Marketing , Gary Vaynerchuk , a popular social media marketer, came up with "jab, jab, jab, right hook" idea to build relationship with his fans. He twitted out valuable idea such as "Is there anything I can do for you?"

      Nowadays, content marketing becomes a popular way to deliver brand messages to reach online customers. Contents can help online customers to know about a brand and its products.  Content Marketing Study  finds  that " 95 percent of chief marketing officers (CMOs) say content marketing is important to their businesses in 2014. " I feel that digital marketing is more and more competitive now. Thus, building and creating valuable contents are very important part in a company strategy.       Many of us may like to search fashion products from online because shopping online is very convenience. Fashion is in our life. In addition, fashion covers multiple customer segments. In different seasons, new fashion trends would come to attract our interests.  We would like to buy new clothes in different seasons.     However, not a lot customers like to search beer information as much as search fashion. Beer products target on an limited customer  segment, and most target cus

      As more and more people use smartphones, App applications get more and more popular and necessary in daily life. People download apps for entertainment, for geographic direction, or for social networking. I always search good restaurants on Yelp App when I want to find something to eat. The more useful the app is, people are more likely to engage with the brand.       Apps provide great images for brands. Sometimes , App can help company to increase its brand awareness. People may not know a brand until they use its app. It is true for me. With little beer brand background, I found a cool beer app--Belgian Beer App before I knew this brand! What drives me to install this beer app and eventually use it? I would love to share three great things about Belgian Beer App. No. 1  Welcome App Image & Straight-forward Description       When many   beer apps displayed  in the iTunes store at the same time, I am more likely to make my decision based on an app's image an