My Digital Insight

      When I search for some marketing internship or jobs online, I always see "Require good understanding on SEO and SEM" on some job requirements. SEO (Search Engine Optimization) becomes a very popular topic in marketing career now. If you have a strong SEO skill, you can become more competitive in the job market.        I don't have advanced SEO skill, but I tried to use SEO to increase my blog ranking on Google. Even though it took some times to practice, I can see my post links get a higher ranking! I would love to share my SEO insights based on my experiences. I hope those ideas can help you. How could you improve  SEO ranking for your  blog post ? 1. Create A Simple Title--Make Audience Easy To Search!       When I start writing a new post, it always takes some time to come up with a new title.  What kind of titles can improve your post ranking?  My suggestion is to think about Audience Behavior! For ex...

    http://www.newsjacking.com/        When I first heard "Newsjacking", I quickly checked it on Google, and here is a great definition of Newsjacking -- the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.         To make it simple, I think newsjacking is one optional marketing approach, which allows a company to deliver relevant contents of the trending news topics faster than journalists do. One of goals of newsjacking is to increase customer engagement.        However, newsjacking is very challenge to stand out in the media especially when your industry does not relate to the trending news. I will show two different examples to explain and evaluate how brands use newsjacking approach  on Twitter.    No.1  Oreo's Super Bowl Tweet       When the ligh...

      In last post "Thoughts On Malaysia Airline Social Media Crisis" , I discussed about how Malaysia Airline handle with its crisis on Facebook. I  learned some good points from others' blogs. However, I didn't talk about how I really feel about the crisis. In this post, I am going to share my own opinions on crisis.       I believe no company wants to face crisis; I believe no company wants to handle with crisis; and I strong believe no company wants to make crisis loud when the crisis happen.      No one wants to face crisis because crisis make people feel fear. When people feel fear, what's their first reaction? I think they start expressing their voices and judgement to outside the world. Why they do this? I think people do this not only because they want to relief their fear, but also because they want to find the same voices from others.     When crisis happened, Malaysia Airline posted the message and upda...

      Social Media is a great tool to delivery messages and news to audience. When company shares useful contents, people would spread them out.  However, if a company faces unexpected crisis and can't handle the issue appropriately,  social media will be "dangerous" . Without good response and take control the social media crisis, it will have very negative impact on brand reputation.      Some companies could become super "Popular" because of crisis. For example, an airline company won't be too popular until it came out a big news--one plane disappeared. This is the most recently news about  Malaysia Airlines--The Missing Plane , which was happened on March, 2014.        Malaysia officials have been handling this accident for more than one month.  Many people felt unbelievable and confused about how Malaysia Officials state the issues on media. The officials  just made  complex speculation i...

      After I graduated from my undergraduate school, I received my first job--Data Analyzer. The work was to construct national industry data and to find the potential target market from data.        Many of my friends felt my job was so cool! But, I have to say the whole process was really challenging. I had to track and collect thousands of numbers everyday. My eye got very tired. Sometimes I had to go over and over again to update the right number. The analyzing process was not easy, too. I needed to learn how to use the right analytic tool and function to find the good result.       I didn't know why I should collect those boring numbers. So, one day, I asked my boss directly, "what is the purpose?" He told me, "Your job is very important. Don't underestimate your value. You help us to build the big data, which has significant impact on our marketing decision." Suddenly, I felt highly motivated from inside of my heart. I could ...