Every brand has it own ways to promote the brand. Most brands are focus on only promoting products or service. Even though brands create many ways to interact with customers, sometimes customers don't feel exited at all. Why? The main reason is most interactive ideas are delivered on social media. And, people don't check social media all the time. There are too many posts showing up on social media page every second, so people are easy to ignore those "have fun" or "take action" posts. The high content competition on social media makes brands hard to grab people's attention. Moreover, many posts are just for promotion purpose , but they don't meaningful. People don't feel it is important or necessary to do. Brands need to think a customer-central idea to let people feel your brand cares about their feeling and life. In order to get high customer engagement, brands need to generate creative ideas to make people feel learn something n...