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SEO For Beginners: How To Do Effective Keyword Research?

Most people won't click to the second search page to find the solution because they (include me) believe the best results are all listing on the first page. If they can't find what they are looking for on the first page, why should they waste time to check the second page? Therefore, it is important to develop an effective keyword research skill to help your content or brand reach the top search result or at least get on the first search page.  As a marketer, how to do effective keyword research to promote your brand? Know Your Audience 1. Think Like A Buyer When you work on keyword research, you need to put your feet in customer's shoes. You need to think like a buyer. What are they going to type in the Google? If you are looking for something, what terms will you enter? Moreover, you need to narrow down your target customers by having a clear understanding on their age group, gender, single or married, student or professions, earning range, etc. The key t