My Digital Insight

More and more Sweden drive electric cars, but research showed that 48% of drivers feel hard to find a car charger place.  McDonald already set up a car charging station in 55 restaurants. It is the largest fast-food chain that offers a car charging station in Sweden. However, many people are unaware of this. Therefore, McDonald borrowed the familiar gas station signpost design and made the biggest signpost to lead the way to highway stops. (image from Social Beta) In this signpost, McDonald that not only shows the price of the charge but also marks the price of Big Mac meal and kid meal.  (image from Social Beta) It is a smart way to attract drivers attention and increase their awareness, so it could cater to more and more electric car drivers in Sweden.  My Thought: I have to say that McDonald does really pay attention to Sweden daily life. They have seen the competition from the local gas station and also found out Sweden drivers’ pain point....

Every brand has it own ways to promote the brand. Most brands are focus on only promoting products or service. Even though brands create many ways to interact with customers, sometimes customers don't feel exited at all.  Why? The main reason is most interactive ideas are delivered on social media. And, people don't check social media all the time. There are too many posts showing up on social media page every second, so people are easy to ignore those "have fun" or "take action" posts. The high content competition on social media makes brands hard to grab people's attention.  Moreover, many posts are just for promotion purpose , but they don't meaningful. People don't feel it is important or necessary  to do. Brands need to think a customer-central idea to let people feel your brand cares about their feeling and life. In order to get high customer engagement, brands need to generate creative ideas to make people feel learn something n...