My Digital Insight

Being a parent is exciting but also challenging. The new Pampers Ad "Love The Change" tells the true story of being new parents and how a baby changes our life. As a new parent, we may feel fear and worried when the baby throws up. We may be still awake in the late night to hold our baby to sleep. We may forget to bring some baby care supplies when we need it. We may search for our concerns online to get help. No matter how difficult to deal with every trouble, once the baby smile, all we could feel is happiness.  As long as we are together, we want to accompany our baby to change and grow up. A baby brings surprise, happiness, and a wonderful memory. When I see this ad, I feel touchable and real. I am a new mom, too. All these scenes in the Ad I have been through. I was afraid when my baby was crying; I woke up every two hours to feed my baby every night, and I also search for a lot of weird questions on Google. Instea...

Every brand has its own way of success, but in the long run, not every brand can breakthrough itself to success over and over time in every new competition.  Probably, "want to be success" is the trap to limit brand growth and innovation.  Most brands only stay at the product branding stage, instead of add additional great value on the brand.   In order to breakthrough, brands should not only adjust their tactical strategies but also upgrade brand value and thinking. What reasons cause brands hard to breakthrough? Reason One: Blind Confident About  Themselves The biggest obstruct of brand breakthrough is that brands always feel too confident about themselves.   Brands like to blindly confident about their products and service. When they achieve a big marketing goal such as win the NO.1 sales in certain channel or a certain category, they feel super good about themselves.  However, brands are painful to breakthrough to a larger mar...

The  " Small Decision, Big Impact "  Ad shows that a mom make smart decision by choosing Honest Tea at grocery  store.  It Is Organic. All the ingredients from the tea are organic.  Organic ingredients imply high quality, health and natural.  It is tasted natural, so we feel good about it.   It Is Less Sugar. Less sugar means more health. Especially nowadays, we care about our food intake and prefer to buy food with less salt and sugar.  For kids, it is 50% less sugar in the tea. Mom will feel relax to let kids have Honest tea. Kid's health is always the NO.1 concern for every parents. Less sugar doesn't not only make parents less worry but also bring kids more happy. It Is No Pesticide. All the fruits grows without pesticide. It is another way to show the health of the tea. It Is Big Impact. When we buy a bottle of honest tea, we also make a big contribution on helping farmers live better. Kids can go to sa...