My Digital Insight

Ads is a good way to increase brand impression. However, not every ads can achieve marketing or sales goal. What's the problem? The most common mistake is that brands want to target everyone. They hope to show their ads to everyone in everywhere, so they can reach as many potential customers as possible.  Dream is beautiful, but the realistic is awful. When brands create ads, one most critical step they always miss. That is segmentation. Without thinking of segmentation, it is hard to find the core target customer group. Actually, in order to achieve marketing goals, brands first need to figure out the common needs and desire of core target customers, then brands can create relative ads to drive target customers' attention. What are the three common segmentation strategies? No.1 Statistical Segmentation Statistical segmentation is one of the most common and simple market segmentation strategies. It is segmented by specific customer characteristi...

When I read news, I only scan on news titles very quick and then click on the one which grads on my attention. I believe most people are reading the same way online.  David Ogilvy said:"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spend eighty cents out of your dollar." That's why we should focus on headline more than content sometime. General headline or bad headline will lost your audience. Even though your content is amazing and informative, it doesn't matter anymore since nobody will read it. Here are five most useful headline tips to make people click on and read more your content.  Start With Numbers Starting your headline with numbers creates a lot of curiosities that people want to click through and find them out. It also build instructions very easy for audience to read because they can scan them quickly. It also creates a very easy structure for you to write ...

As a marketer, we want to sell products in different ways. Nowadays, people love to shop online. They like to explore the products or services by reading some information or reviews. Therefore, marketers have to know how to write powerful Ads to sell more products. AIDA stands for Attention, Interest, Desire and Action. It is a powerful copy-writing formula that works for sales page, blog posts, Google Ads, Facebook Ads, and more. From Google Image Attention If you want people to take action on what they have read, the first thing is to get their attention. You can get their attention by creating a unique headline or subject line or video title.  Interest Once they start to read your content, it's time to turn that attention into interest. Why should them care? Why should them continue to read? How can your content help them? You should hold their interest in the first paragraph, or you will lost them. It is true because people don't have time and patie...

Summary: There are eight characteristics of good content include structure, relevant, useful, accurate, credible, findable, scannable, and simple. When we are developing content, we don’t only focus on those eight characteristics, but also focus on writing in an interesting way to make users want to read. Moreover, the voice of the content is also a key consideration when you write the content. You need to write more personal and to choose more active verbs. The tone of the voice should be consistent across all the channels. Key Study Notes from the Course: Characteristics of Good Content: Structure When you structure content on a page, you need to consider how people are going to read it.You can use big heading, bullet points, short paragraphs, and etc. Relevant & Useful You need to make sure to meet the needs and goals of both users and business. You could look at competitors’websites to learn what they are doing. Or, you could do some research. Tips to ...

Summary: The key difference between writing for the web and writing for the print is people’s reading behavior.  People don’t read on the web page. They SCAN it.  Thus, when we write for the web, we need to make sure our content are readable and easy for users to understand. In addition, no matter what we write, we always need to balance users needs and business needs. Key Study Notes from the Course: Six Elements of Designing a Good Website: Know your user and business needs Information architecture : navigation structure Interaction design :create a wireframe Visual design :color or typography, gives an aesthetic appeal Brand : communicate the personality of the website Content : content is king. The information that you want users to learn. The Difference Between Web and Print Content: They are completely different mediums and different physical things. Moreover, the way people read them is also different. Print: people read it from front to bac...

        Digital marketing is a hot topic right now. I feel digital world is so amazing! People search any information or buy things from website, Mobile and tablet directly. Digital world definitely offers us more choices and makes our life so convenience.   Many companies start building customer relationship and doing business in the digital world.        Creating good digital strategy can help brands generate more online engagement, traffics and business. Before start building digital strategy, what kinds of things should company understand? Here are five tips to help you prepare a good digital strategy: T ip One: Storytelling is Soul       "How to Teach Storytelling"  shows that " an effective storyteller captures the attention of listeners and accomplishes the goal of telling the story, which may be entertain, convey information, teach an important life lesson, or persuade listeners to take action ...