Why knowing your users is so important? What you need to know about your users? What research techniques you can use to understand your user? Key Study Notes from the Course: Some of the information you might want to know your users: who they are (age, gender, income, etc) what do they like or dislike behaviors when they are engaged on your website tasks that they perform frequency (how often do they perform those tasks) goals experiences (happy, frustrated?) things that you don’t want to include in your research What you need to know about your users: General information: gender, work, income, experience, task, frequency Another really important thing you need to know about your users is their access requirements. Source of information that would be able to give you some insight who your users are such as market research, third-party report, site visits, or speak with your users Research Techniques: Focus group...