My Digital Insight

The  " Small Decision, Big Impact "  Ad shows that a mom make smart decision by choosing Honest Tea at grocery  store.  It Is Organic. All the ingredients from the tea are organic.  Organic ingredients imply high quality, health and natural.  It is tasted natural, so we feel good about it.   It Is Less Sugar. Less sugar means more health. Especially nowadays, we care about our food intake and prefer to buy food with less salt and sugar.  For kids, it is 50% less sugar in the tea. Mom will feel relax to let kids have Honest tea. Kid's health is always the NO.1 concern for every parents. Less sugar doesn't not only make parents less worry but also bring kids more happy. It Is No Pesticide. All the fruits grows without pesticide. It is another way to show the health of the tea. It Is Big Impact. When we buy a bottle of honest tea, we also make a big contribution on helping farmers live better. Kids can go to sa...

Ads is a good way to increase brand impression. However, not every ads can achieve marketing or sales goal. What's the problem? The most common mistake is that brands want to target everyone. They hope to show their ads to everyone in everywhere, so they can reach as many potential customers as possible.  Dream is beautiful, but the realistic is awful. When brands create ads, one most critical step they always miss. That is segmentation. Without thinking of segmentation, it is hard to find the core target customer group. Actually, in order to achieve marketing goals, brands first need to figure out the common needs and desire of core target customers, then brands can create relative ads to drive target customers' attention. What are the three common segmentation strategies? No.1 Statistical Segmentation Statistical segmentation is one of the most common and simple market segmentation strategies. It is segmented by specific customer characteristi...

Many brands like to write ads content to promote the product benefits or ask people to take action.  No matter online or offline ads, they all like to deliver message to people. It seems that the more information brands give, the more likely people will buy. There is one kind of brands doesn't like to or never write copywriting at all.  They are luxury brands.  It is hard to find their ads everywhere.   Even you find their ads, the ads only show brand name or only few words such as product name. Why don't luxury brands write copywriting? Because Luxury Brands: Sell "Feeling" Many popular brands usually focus on product features and benefits. The goal of those ads is to tell people their products (services) can solve problems or meet customer's needs. Therefore, they like to write those useful message in the ads.  However, Luxury brands are different. They sell feelings. They focus on customer's social psychological needs. They never write long mes...

One of the most popular summer trends is wearing sunglasses. People love wearing sunglasses to be cool and different. Of course, protecting eyes from the UV rays is also the key point to wear sunglasses. Tens Sunglasses  is unique by having a filter feature on the lens which will let people see the world differently. The ambition of Tens is "to make everyday life look and feel ten times better". Image from thecoolector.com Brief Brand Story: The idea came from driving through the Highlands in search of sunshine. They joked about being able to brighten the color in front of them. After a long discussion, they thought this idea might be work in sunglasses lens and started this company on Idiegogo  in 2014.  Product Unique: According to the recent interview from 99 Percent Lifestyle, what makes tens so different from competitors is that its signature lens can transform the world around people into a vivid picture.  When people wear Tens sunglasses, t...