Honest Tea Ad Review: Small Decision, Big Impact

The "Small Decision, Big Impact" Ad shows that a mom make smart decision by choosing Honest Tea at grocery store.

It Is Organic.

All the ingredients from the tea are organic. Organic ingredients imply high quality, health and natural. It is tasted natural, so we feel good about it.

It Is Less Sugar.

Less sugar means more health. Especially nowadays, we care about our food intake and prefer to buy food with less salt and sugar.

For kids, it is 50% less sugar in the tea. Mom will feel relax to let kids have Honest tea. Kid's health is always the NO.1 concern for every parents. Less sugar doesn't not only make parents less worry but also bring kids more happy.

It Is No Pesticide.

All the fruits grows without pesticide. It is another way to show the health of the tea.

It Is Big Impact.

When we buy a bottle of honest tea, we also make a big contribution on helping farmers live better. Kids can go to safe school, eat better, and live better.

Therefore, buying a bottle of Honest Tea seems a small decision, but it make a big impact on our own health and other's life.

My Thought:

Honest tea ad direct tells the main benefits that the tea bring to people: organic ingredient, less sugar, natural grow, and better life. Those are the most important considerations when we make a buying decision. As people watch this ad, they will think the brand cares about their health and also want to help others live better.

Many customers feel difficult to make a simple buying decision when there are too many choices out there. One of the main reasons is they don't know why they should choose this one instead of the other. When prices are less difference, Honest gives those good reasons to help people make decision clearly and easily.

What things make people love a brand? High quality products, brand story, and brand impact. When a brand meets all of these qualification, people won't value the price so much. In this ad, people can see all the good things about Honest. Most importantly, Honest convince people to make contribution on society. A small decision will make big impact.

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