My Digital Insight

There are different ways you could treat your targeted locations and also different ways to treat your excluded locations. How you treat location settings differently are matters because it will significantly impact your ad show and who sees your ad. There are five addition location options under basic location settings. It is very important to know what each of these options means in order to run your campaign effectively. Target Option One: People in, or show interest in, your targeted locations When you choose this option, it means people from any locations can see your ad no matter what your targeted locations are.  For example, your keyword is "rent apartment", and your target location is "New York". Someone from Seattle or China or Japan searches for "New York apartment" on Google, your ad will show up.  In addition, "show interest" is up to Google to decide. The data could be collected from many sources. Someone may type ...

For the local businesses, if you only service certain areas, it is better to consider location settings when you plan a Google Ads campaign. It does not only save your budget but also reaches the right customers effectively. For E-commerce companies, sometimes it doesn't mean you have to target the whole country. Before you run your campaign, these things you have to think about: which areas will have a higher conversion rate will your shipping cost be less how're people shopping behaviors in a different location If you don't know which areas you should target on, you might need to find answers from: Historical data : you could check your sales performance report, CRM, Google trends, or ask your co-workers.  Major cities : it would be more expensive, but they also have the most volume. The higher cost per click is not necessarily a bad thing. High CPC means more people are advertising on this keyword in this place. They are willing to pay more because they know...