Challenge One: Content Distribution System has Changed Brands normally create attractive content and then distribute those content in different channels like YouTube, TV, Social Media, Magazine , and Radio. For some channels, many young customers especially the Gen Z are not interested at all. When they drive, they listen music from iPhone; when they watch YouTube, they skip the ads immediately after it runs 5 "long" seconds; when they scan Facebook, they just ignore the ads; when they watch TV, they choose to take a break as the ads show up. Nowadays, Young customers want to be themselves and promote things in their ways. For example, they like to watch live streaming videos. Me too. I love to watch beauty live videos and learn some good recommendations. According to 2019 Live Streaming Statistics , 80% of customers prefer to watch live videos from a brand then read a blog. 63% of people aged 18-34 watch live streaming content regularly. 47% of live streaming vid