As my last post said that we can set up multiple campaigns under one Google Ads account, so thinking about how to separate out campaigns is your first task to start with. Many brands like to create campaigns by advertising on products or services. Unfortunately, it is wrong because it is not effective. You want to start off thinking about the CORE GROUP of services or products. They could be your best sellers or top-rated services. Concentrating on the core group shows what's the most important thing or the best products (services) directly to the users. You could also focus on LOSS LEADERS. Loss leaders are the products or services that might not generate profits on the first initial sale, but you know from your own data that typically those customers will come back and buy more later on. You have to build that into the lifetime value of your consumer calculations. There are different ways to set up campaigns. The most simple way to separate out your campaigns is t...