My Digital Insight

For marketers and advertisers, having creative skill is very important for our jobs. If we want consumers to love the brand and buy the product, we must show something creativity to inspire the audience. Yes, everyone is saying to be more creative. But, How? As adults, it may hard to be creative because we are not children anymore. We don't like to image; instead, we become to accept our realistic life. Is that fun? No! The Lego Group has launched Rebuilt The World global campaign to inspire children to nurture their creative skills. They want all children to open the wings of imagination. Who says "blue" must in blue? Fish revenge: Teamwork matters Everything is born in a purpose Anything is not realistic in the real world can be true in your Lego world. You can play alone to develop the problem-solving skill or you can play with friends to develop teamwork skill. All those creative, problem-solving and teamwork skills are extremely n...

What could make our life happier? Probably candy is one good answer. Dum-Dums created a simple cartoon ad to show how lollipops could make our life pop. The "Make life Pop" ad doesn't have any words, but it clearly shows all the main benefits of the lollipops. Fulfill your energy. Express your sweet love. Make your family especially your kids happy. My Thought: This ad is very simple. Even though it doesn't have any words, it tells a good story about how Dum-Dums lollipop make our life pop.  The ad target audience could be anyone who loves to eat sweets. The lollipops could bring us energy, express love and make us happy. To make our life less stressful and more happiness is simple, just have some lollipops.  For products like candy, it is super competitive in the market. What could make people remember your brand? Make a creative ad is one way to raise brand awareness. We all know that the audience love creative ads, ...

More and more Sweden drive electric cars, but research showed that 48% of drivers feel hard to find a car charger place.  McDonald already set up a car charging station in 55 restaurants. It is the largest fast-food chain that offers a car charging station in Sweden. However, many people are unaware of this. Therefore, McDonald borrowed the familiar gas station signpost design and made the biggest signpost to lead the way to highway stops. (image from Social Beta) In this signpost, McDonald that not only shows the price of the charge but also marks the price of Big Mac meal and kid meal.  (image from Social Beta) It is a smart way to attract drivers attention and increase their awareness, so it could cater to more and more electric car drivers in Sweden.  My Thought: I have to say that McDonald does really pay attention to Sweden daily life. They have seen the competition from the local gas station and also found out Sweden drivers’ pain point....

Many of my girlfriends started to change their hair color. A new hair color brings a new look which makes them feel different.  I never color my hair because I love my black hair. If one day I get white hair, I might change the color because I don't want to look old. See, white or grey hair means old. It is a very common thought in society. What if someone was born in grey hair?  Pantene found that 80% of Brits have grey hair, but 40% cover them because they feel less confident with grey hair.  So, Pantene launched "Power of Grey" Campaign to encourage people to embrace their unique trait: grey hair.  Yes, grey hair is different, but they are also beautiful the way they are.  The new Pantene hair care product is special for grey hair and will make them shiner. "Power of Grey" campaign turns the negative perception of grey hair to a positive view. As the Katharine Newby Grant commented: "We're committed to continui...

FaceApp is one of the most popular App right now. According to FaceApp Statistic , there are about 86 million people use FaceApp. It is clear that people have certain psychology needs to use this app. Therefore, it is also a good opportunity for some business to reach more potential customers who love to use Faceapp.  Image From Google What types of brands could turn those Faceapp fans to customers? Skin Care Brands For people who are afraid of aging, skin care brands can recommend people some effective anti-aging skin care products. In order to reach the best result, brands could teach people how to use these products correctly. Image from medicorx.com Brands can show some new Faceapp photos by comparing the faces "before use anti-aging cream" with "after use anti-aging cream" after people get older age. Of course, the one who use anti-aging cream will look better than the one who don't.  It is not only a way to promote the products but als...

When I came to Seattle, I always felt exited to buy a cup of Starbucks coffee. I am still a big fan for Starbucks now, but for some reason, I don't feel excited anymore. What happened? Here is a common problem that a global brand has to face: when the market size get large enough, the continued growth will get slow.  Offering new drinks is a good way to get some customer's attention and increase sales. However, most customers have their own drink habits. They usually order the same drink. And there are so many substitutes such as bubble tea.  For Starbucks, how to make customers get exited about the brand again? How to expand more market? One idea comes to my mind is run a cross promotion campaign with Kate Spade in Valentine's Day.  Why? I love to read Chinese brand  campaign and advertising news every day. A couple months ago,   Lay's worked with UGG   to offer limited summer pink gift box and a new collection of spring chips in th...