McDonald Sweden: Lead The Way To Charge Your Car

More and more Sweden drive electric cars, but research showed that 48% of drivers feel hard to find a car charger place.

McDonald already set up a car charging station in 55 restaurants. It is the largest fast-food chain that offers a car charging station in Sweden. However, many people are unaware of this.

Therefore, McDonald borrowed the familiar gas station signpost design and made the biggest signpost to lead the way to highway stops.

(image from Social Beta)

In this signpost, McDonald that not only shows the price of the charge but also marks the price of Big Mac meal and kid meal.

(image from Social Beta)

It is a smart way to attract drivers attention and increase their awareness, so it could cater to more and more electric car drivers in Sweden.

My Thought:

I have to say that McDonald does really pay attention to Sweden daily life. They have seen the competition from the local gas station and also found out Sweden drivers’ pain point.

Even though McDonald has taken the action by installing car chargers in all the restaurants, people still couldn’t pay attention to it. Why? It is normal because most people perceive McDonald as a fast-food restaurant instead of a car charging station. Therefore, people drive to McDonald only for food.

It is hard for consumers to accept a new perception for a brand especially this brand is very well-known in one specific field.

McDonald signpost is very outstanding advertising. This sign is clearly telling everyone that McDonald has a car charger. People will feel familiar with the signpost and remember it because this burger and charger signpost is different and unique.

It is definitely beat the competition, catch on all drivers attention, and big enough to make a difference.

Therefore, if the brand wants to add new perception and get people attention, it must spread the message in a way that people familiar with. Learn from relative competitors and understand consumer inertial behavior are the key.

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