My Digital Insight

In the fashion world, the design is one of the most competitive elements. When people shop for brand clothing, design and style are the key points to make the final decision.  For the Z generation, pursing personality and creativity are common psychological needs. Being cool and different become their main fashion style. Vans catch those young consumer's pain point: to be no one and to be different. They allow consumers to customize their own Vans sneakers online.  I feel very interesting, so I visit the Vans Custom page  to check it out.  There are four categories to customize: men's, women's, kids, and backpacks.  There are eight parts of the shoes you can customize: vamp, quarters, heel counter, binding, collar lining, foxing, foxing stripe, and elastic gore.  I begin to try different colors and features on each part of the shoes.  If you don't like those online features, Vans also encourage consumers to upload an image and make...

If you are going to design a website, what are the key phases you need to go through? What we need to know and to prepare for each phase? Key Study Notes from the Course: Three main phases of User Experience for the Website Design: Information design It’s all about content, such as how they’re grouped together, or how the user will go about understanding the relationships between information. Interaction design It is how users actually access that piece of information such as click on buttons, scrolling, etc. Visual design It is where the interaction and information design are brought together to create a final look and feel for the website. Information Design: Information design relates to the words, the paragraphs, the headings that are used on that website, the button labels, the menus, and how the user navigates and access the information. The key things you need to consider when you are doing information design: Logical grouping the information  H...