My Digital Insight

Location Extension If brick and mortar awareness is important, then location extension is good for local businesses such as fast food, fashion store, bakery and etc. If you have one location or multiple locations, you could get those multiple locations showing up in your ads . Even if you're trying to generate online sales, having an actual physical location will make people aware that you have a store nearby, so it also offers the users in-store shopping experiences and can drive in-store sales potentially. Parts of your location extensions will include business hours, Google reviews, directions, whether or not you are open or closed, and peak time. Unfortunately, you don't have control over what elements are shown. However, if you don't add a location extension, Google is going to automate that extension by showing a linked address associated with a business account. You can use filters at the campaign level based on your targeting location. You could select...

Structure Snippet Extension Structure snippet extensions are very similar to callout extensions but structured with a parent category. For example, Stitchfix's ad extensions are structured with a parent category "Styles", and it lists some main subcategories under styles.  Using this extension will give potential visitors more context and information about your product. Google actually does favor this extension over the callout extension because it is more organized and structured. It is better to use the structure snippet extension for practical product and services information. Save the callout extensions for benefits and promotions. App Extension If you are advertising apps and trying to get app downloads, the app extension is a good choice. You can use the app extension to send clicks directly to the app in the App store.  For example, when I search "book hotels" on Google, it shows me the Expedia ad which has an app extension. It has a call t...

When you create your Google Ads campaigns, you have the opportunity to really enhance your ads with all different sorts of ad extensions such as site link, callout, call, app, location, price, and etc.  Why should you use ad extensions? There are three primary benefits of using ad extensions: Get more space on SERP (Search Engine Result Page) Your ads will get more space on the search engine result page. It means that the size of your ad is actually bigger than other ads. The more space you get, the higher the CTR will be because of the visual impact is more powerful. Offer users more options This is a big thing. By giving people more options, you are letting people know more about your company and your product & service. Those extensions tell people more information and make them easy to click the one they want.   Increase quality score The quality score is made up of CTR, relevance, and landing page experience. If you have ad extensions such as site...