No matter how amazing our Ad content is, the final goal is to make people take action. We want people to buy the product, try the service, sign up the email, etc. These five useful tips can make a strong Call-To-Action (CTA): Have A CTA on Every Page Everything you write should have a call-to-action after all because you are creating a piece of content for a special reason. You want to build engagement with your audiences and get them to start taking action. Therefore, before you start writing, you need to decide what action you want the reader to take. Start With A Verb Start your CTA with action verbs like "start", "try", "download", "shop", "order", "subscribe" or "watch", etc. It will make clear that you are expecting people to take an action. For example, I go to H&M page. Every page and every image has a clear call-to-action word "SHOP NOW". People will understand the purpo