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Showing posts with the label NYU

Four Insights About Big Data

      After I graduated from my undergraduate school, I received my first job--Data Analyzer. The work was to construct national industry data and to find the potential target market from data.        Many of my friends felt my job was so cool! But, I have to say the whole process was really challenging. I had to track and collect thousands of numbers everyday. My eye got very tired. Sometimes I had to go over and over again to update the right number. The analyzing process was not easy, too. I needed to learn how to use the right analytic tool and function to find the good result.       I didn't know why I should collect those boring numbers. So, one day, I asked my boss directly, "what is the purpose?" He told me, "Your job is very important. Don't underestimate your value. You help us to build the big data, which has significant impact on our marketing decision." Suddenly, I felt highly motivated from inside of my heart. I could ...

How Company Build Customer Relationships in Social Media Marketing?

      Whenever I open my laptop, the first thing is always to check e-mails, and the second thing is always to check my Facebook. I think Facebook maintain a closer personal relationship between me and my friends. I feel I am being concerned when my friends like or share my posts. It also encourages me to post more news to engage with my friends.       Social media such as Facebook, Twitter, YouTube are very popular social tools. They are highly weighted parts of people's daily life. Companies also like to post interesting news on social media to connect and engage with their customers.  Gary Vaynerchuk       Social media marketers use different digital strategies to attract customer attentions. In the Riding the Hashtag in Social Media Marketing , Gary Vaynerchuk , a popular social media marketer, came up with "jab, jab, jab, right hook" idea to build relationship with his fans. He twitted out valuable idea such as "Is there a...