My Digital Insight

Pepsi Cola, a global brand with over one-century-old, has always been at the forefront of global pop culture. They learn and create new way to activate enthusiasm of every generation.  Pepsi China launched the "Pepsi pop up Store" campaign in 2017. Consumers can come to the Pepsi pop up store with the CDK code inside the Pepsi bottle cap and have chance to win the special discount, lottery, and limited fashion product. This year, Pepsi pop up store offers limited bike, white sneakers, and Pingpong set.  image from loftooo.com Create Young Energy In order to fit in young consumer market, Pespi China create young energy by applying popular language and pop songs in the store and campaign ads. Those new energy theme make young consumers feel motivated and excited. From Social Beta Combine Offline Experience With Digital Experience By carefully observing young consumers shopping behavior and learning their psychological needs, Pepsi built the pop up store...

KFC has been come into China for over 30 years. I still remember my first time to eat KFC fried chicken and mash potato at the first KFC restaurant in Beijing.  Meanwhile, the biggest competitor McDonald also came into China soon. Big Mac and Kids Meal was my favorite.  In my mind, KFC is the Chicken Master, and McDonald is the Beef Burger Master. For those 30 years, KFC has become one of the most popular fast food restaurants in China; however, McDonald is not that popular anymore. They are both the largest fast food chain in the world, but why are their gaps are so big in China? What's the secret for KFC to beat McDonald in China? Secret One: Learn & Respect Chinese Taste  From a product respective, before entering China, KFC  began to learn and understand Chinese culture. In 2000, KFC began to invited more than 40 national food nutrition experts to set up the "China KFC Food Health Advisory Committee" to develop products suitab...

I buy whole milk every week for my family, but I never drink milk because I don't like its smell and taste. Recently, I see a marketing post talked about Oatly milk which is very popular oat milk in these years.  Unfortunately, it is too popular to buy one. It is out of stock in Target and Starbucks near me.  Why is it sell so fast?  What's the secret(s)? About Oatly  Oatly is a Swedish oatmilk brand. Oatly is founded in 1994, Oatly was the first manufacturer to produce and sell oat milk. It turns fiber-rich oats into nutritional liquid food that is perfectly designed for humans. From Oatly Marketing Strategy: BARISTA+ One Product When Oatly was expanding to international markets, they focused to launch only one product: Barista Edition.  The Barista Edition of Oatly suddenly wins many young customers' hearts. As more and more people care about nutrition and vegetarian food, it definitely offered a new and great choice for many customers....