My Digital Insight

Keyword research is the first step for creating keyword lists. You can brainstorm some good ideas, but it is just too limited. The Google Ads course introduced four useful keyword search tools to get keyword ideas quickly.  Google Autocomplete Google autocomplete is usually the first place to find keyword ideas because everyone is searching on Google.  I go to the Google search page and enter "birthday gift", then there are drop-down relevant keywords ideas. I could see many good keyword ideas for a "birthday gift" like "birthday gifts for him", "birthday gifts for best friend", and etc. In the drop-down, it usually shows the top search terms on Google.   Google Suggestions Another way to find some good keyword ideas is from Google suggestions. Just type your search term on Google and enter the search result page. Then scroll down to the bottom, you can see the "searches related to birthday gift" which is my search term.   ...

Most people won't click to the second search page to find the solution because they (include me) believe the best results are all listing on the first page. If they can't find what they are looking for on the first page, why should they waste time to check the second page? Therefore, it is important to develop an effective keyword research skill to help your content or brand reach the top search result or at least get on the first search page.  As a marketer, how to do effective keyword research to promote your brand? Know Your Audience 1. Think Like A Buyer When you work on keyword research, you need to put your feet in customer's shoes. You need to think like a buyer. What are they going to type in the Google? If you are looking for something, what terms will you enter? Moreover, you need to narrow down your target customers by having a clear understanding on their age group, gender, single or married, student or professions, earning range, etc. The key t...