My Digital Insight

Coca-Cola launched a new Coke Plus Coffee in China this summer. It got a lot of attention from coffee and Coke lovers.  The Chinese Coke Plus Coffee ad expresses: "Three points incense, seven points cool, and ten points (very) energetic." It interprets that this new drink smells like coffee, tastes like coke, and feels like a refresh.  So is it a coffee-flavor coke or a coke- flavor coffee? According to Delish  food news, instead of simply being coffee-flavored Coke, the brand reformulated the drink to contain actual coffee, raising the caffeine quantity above regular Coke's 45.6mg. Some Chinese Coke fans created fun product reviews by comparing the regular Coca-Cola add instant coffee with Coke Plus Coffee. In one review, a fan described that Coke Plus Coffee has a strong coffee smell and taste, but the regular Coca-Cola plus instant coffee taste more like coke. Personally, this guy preferred the DIY one. It is an interesting experiment. Of course, even...

Coca-Cola is one of the highest recognition brands globally. Almost everyone in the world knows Coca-Cola and has drunk it. The unique taste of Coke is unforgettable, and that’s why so many people love it. Why does Coke so unforgettable? The taste and refreshment of Coke? Of course, it is one of the key reason.  The other reason is its brand creative marketing message.  Coca-Cola company have been creating different marketing campaign across the world every year to reinforce the brand culture. Coke is not a simple product anymore.  It is our lifestyle! In the January of 2016,  Coca-Cola launched new marketing campaign called “Taste The Feeling”. According to  Coca-Cola Stories , the central message of “Taste The Feeling” is to “bring the idea that drinking a Coca-Cola is a simple pleasure that makes everyday moments more special.” (Jay Moye) This campaign message was distributed through different channels such as TV commercials, print, outdoor, in-store, ...