My Digital Insight

More and more people are aware of the importance of health. Many people start doing regular exercise to keep health and lose weight.  Fitness app is a popular trend in recent years.  According to Netimperative ,  health and fitness apps have become widely popular over the past few years, with usage growing by over 330% in the past three years. Many fitness and health app users are loyal to their favorite apps, with 96% using only one health and fitness app. Over 75% of active users open their health and fitness app at least two times a week.  During this hot trend, Chinese Keep App has grown super fast in just four years, from a fitness app to a life-balance platform. About Chinese Keep App Keep App was launched in February 2015. Just like many fitness trainer app, it offers many personalized training courses or sets to allow users work out anytime and anywhere. It is also a social platform which encourage users to share their workout progress and result to m...

Every brand has its own way of success, but in the long run, not every brand can breakthrough itself to success over and over time in every new competition.  Probably, "want to be success" is the trap to limit brand growth and innovation.  Most brands only stay at the product branding stage, instead of add additional great value on the brand.   In order to breakthrough, brands should not only adjust their tactical strategies but also upgrade brand value and thinking. What reasons cause brands hard to breakthrough? Reason One: Blind Confident About  Themselves The biggest obstruct of brand breakthrough is that brands always feel too confident about themselves.   Brands like to blindly confident about their products and service. When they achieve a big marketing goal such as win the NO.1 sales in certain channel or a certain category, they feel super good about themselves.  However, brands are painful to breakthrough to a larger mar...