My Digital Insight

What could make our life happier? Probably candy is one good answer. Dum-Dums created a simple cartoon ad to show how lollipops could make our life pop. The "Make life Pop" ad doesn't have any words, but it clearly shows all the main benefits of the lollipops. Fulfill your energy. Express your sweet love. Make your family especially your kids happy. My Thought: This ad is very simple. Even though it doesn't have any words, it tells a good story about how Dum-Dums lollipop make our life pop.  The ad target audience could be anyone who loves to eat sweets. The lollipops could bring us energy, express love and make us happy. To make our life less stressful and more happiness is simple, just have some lollipops.  For products like candy, it is super competitive in the market. What could make people remember your brand? Make a creative ad is one way to raise brand awareness. We all know that the audience love creative ads, ...

More and more Sweden drive electric cars, but research showed that 48% of drivers feel hard to find a car charger place.  McDonald already set up a car charging station in 55 restaurants. It is the largest fast-food chain that offers a car charging station in Sweden. However, many people are unaware of this. Therefore, McDonald borrowed the familiar gas station signpost design and made the biggest signpost to lead the way to highway stops. (image from Social Beta) In this signpost, McDonald that not only shows the price of the charge but also marks the price of Big Mac meal and kid meal.  (image from Social Beta) It is a smart way to attract drivers attention and increase their awareness, so it could cater to more and more electric car drivers in Sweden.  My Thought: I have to say that McDonald does really pay attention to Sweden daily life. They have seen the competition from the local gas station and also found out Sweden drivers’ pain point....

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures.  Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed.  Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will  understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App  created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One...