Remarketing is one of the most effective and popular ways for advertisers. It is only advertising to people who have previously interacted with the brand via an app or a website. There are five types of remarketing inside the Google AdWords: #1: Standard The standard remarketing is the display network and display network apps. Someone came to your website to explore some information and then left, then you want to show your ads on the Google display network like Bloomberg as that person continue to browse the website. #2: Dynamic The dynamic remarketing is specifically useful for e-commerce. It allows you to show ads for that specific product as that person continues to browse the web. For example, I went to the American Eagle website and find a new dress and then left the site. Then, I went to other websites, the American Eagle ad is on the corner of the site, and most importantly, the dress I just viewed is on the ad. For advertisers, it is an aggressive way to remind or