My Digital Insight

In September, KFC launched a new game "I Love You, Colonel Sanders! A Finger-Lickin' Good Dating Simulator". Basically, at the beginning of this game, the players are students and learn cooking skills in the school. Then, they have to PK with competitors to enter the new level. Besides learning cooking, players will also develop complex relationships with all the 9 major roles in the game. Want to find true love or a true friend? It's up to you. Different stories will end differently. My Brand Insight: From a branding perspective, it seems that KFC wants to transform from "old grandpa" to a "dream husband". I could tell that KFC wants to look younger and fit in the youth market. This dating simulator game definitely targets the young female audience who love KFC and play video games. Those female audience, especially who are single, are more likely to addict to this game because they are seeking for a relationship and imaging to date...

Challenge One: Content Distribution System has Changed Brands normally create attractive content and then distribute those content in different channels like YouTube, TV, Social Media, Magazine , and Radio.  For some channels, many young customers especially the Gen Z are not interested at all. When they drive, they listen music from iPhone; when they watch YouTube, they skip the ads immediately after it runs 5 "long" seconds; when they scan Facebook, they just ignore the ads; when they watch TV, they choose to take a break as the ads show up. Nowadays, Young customers want to be themselves and promote things in their ways.  For example, they like to watch live streaming videos. Me too. I love to watch beauty live videos and learn some good recommendations. According to 2019 Live Streaming Statistics , 80% of customers prefer to watch live videos from a brand then read a blog. 63% of people aged 18-34 watch live streaming content regularly. 47% of live stre...