KFC Dating Simulator: Do You Love KFC Grandpa Or Husband?

In September, KFC launched a new game "I Love You, Colonel Sanders! A Finger-Lickin' Good Dating Simulator".

Basically, at the beginning of this game, the players are students and learn cooking skills in the school. Then, they have to PK with competitors to enter the new level.

Besides learning cooking, players will also develop complex relationships with all the 9 major roles in the game. Want to find true love or a true friend? It's up to you. Different stories will end differently.

My Brand Insight:

From a branding perspective, it seems that KFC wants to transform from "old grandpa" to a "dream husband". I could tell that KFC wants to look younger and fit in the youth market.

This dating simulator game definitely targets the young female audience who love KFC and play video games. Those female audience, especially who are single, are more likely to addict to this game because they are seeking for a relationship and imaging to date with a perfect guy all the time. The good looking Colonel Sanders could be any girl's dream dating guy. This game could let those single girls pretend to date someone and fulfill their imaginations.

As the trend of brand rejuvenation sweeps across industries, KFC is also making changes. The young Colonel Sanders implies that KFC is trying to gain more fans by changing its appearance.

Personally, I like the creative idea for launching new games to interact with the audience. It is a fun way to enhance the relationship between consumers and the brand. Game is one effective way to let the audience communicate with the brand.

However, the transition from "Grandpa" to "Husband" seems to push too hard. Will other people accept this huge change? Can this new face really make the brand younger?

I love the KFC grandpa more than this new role. The old KFC grandpa looks more mature, gentle, and reliable. It is most people's brand perception of KFC. Why so many people love KFC? One of the main reasons is its long brand history. Years by years, people leave their unforgettable stories at KFC. The taste of the KFC fried chicken is memoried by every generation.

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