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What’s to Expect: Two Limited McDonald’s Signature Crafted Burgers Are Just Launched in China

Recently, McDonald’s teamed up with superstar Nicholas Tse and star chef Ramón Freire to launch limited signature crafted burgers in China. Each star created one special burger and named after himself.
This time, McDonald’s brings  “Nicholas Cool Spicy Chicken Burger” and “Ramón Crispy Beef Burger”.
Nicholas Cool Spicy Chicken Burger From the McDonald Chinese Official Website
Ramón Crispy Beef Burger From the McDonald Chinese Official Website

In addition, McDonald’s adds limited “Honey Mustard Fries” and “Nicholas Cookies Bubble Tea” as afternoon tea choices.

Honey Mustard Fries From the McDonald. CN
Cookie Bubble Tea from McDonalds.cn
This is not the first time for McDonald’s to team up with superstars to launch signature crafted burgers. Last year, McDonald’s teamed up with star chef Ramón Freire to create two premium burgers: “Mexico BBQ Chicken Burger” and ” Egg Beef Burger with Creamy Nut Sauce”.

From Sohu News
According to the SoHu News, McDonald’s made 3,495,944 sales miracles in only 21 days last year! Will they create a new miracle record this year?
How Does McDonald’s  Promote Their New Premium Burgers?
  • “Card” Advertising in the Friend’s circle
This is the first time for McDonald’s to choose “card” advertising in the circle of friends. By offering “Star Flavor” or “Dark Cuisine” choices, users can choose whatever they like. Users are more actively immersed in the interaction with the brand. It also increases the brand popularity.
From Social Beta
  • Social Media Promotion
Weibo is one of the most popular and largest social media sites in China. McDonald’s posted premium burgers ads on their timeline by updating the new profile picture and slides to grab fan’s attention.
When you click on the slide, it will directly link to the McDonald’s online order page. It not only increases the click-through rate but also promotes potential sales.
From Weibo
  • Spread New Combo Coupons
People love coupons! McDonald’s offers several new premium combo coupons to increase customer’s motivation and desire to try new burgers. Customers can easily redeem the coupon by showing the QR code to cashiers. This mobile-friendly way can bring more mobile users to interact with the brand.

From Weibo

Unfortunately, the limited premium burgers are only available at McDonald’s local stores in China until the end of this October.
Reference Links:
McDonald’s Chinese Offical Website: https://www.mcdonalds.com.cn/news/New-Premium-Burger
McDonald’s official Weibo: http://weibo.com/mcdonaldsworlds?is_hot=1
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