My Digital Insight

Summary: After we create the content, we need to maintain current content regularly.  We want to make sure every piece of content is up to date, accuracy and useful for our users. In addition,  we always want our content are consistent across all the channels. Key Study Notes from the Course: Maintaining Your Living Content: Break up section of your website and concentrate on them Delegate a section to one person or focus on that section for a few week Make sure all the content is up to date Creating a Content Strategy: Content Strategy focuses on: what new content will be adding and updating in following months or next year influencing the direction of the website helping users and SEO Keeping the website relevant Content Governance: It means who owns the content and who has the responsibility and the authority over pieces of content. You need to make sure that your content meets the required level of quality. Your content should be: ...

Summary: In order to write an effective content, we need to know some key elements in the content includes keywords, headings, links, lists, visual, forms and messages.  We don’t necessary to put all these elements in every content, but they are very helpful to improve your content structure, to improve users scannability, and to help SEO ranking. Before we start writing a content,   we need to create a plan  by defining the page topic, purposes of the content, users’needs, keywords, heading and image. In addition, we also want to show a good direction to tell users where they should go next. After we finish the content, we will need to review and edit the content.  We could ask someone to review it and check typos. Or, we could ask a subject matter expert to check accuracy. Moreover, we need to make sure the tone and voice of our content match the brand style. Key Study Notes from the Course: Keywords: Why are keywords important? help user ...

Summary: There are eight characteristics of good content include structure, relevant, useful, accurate, credible, findable, scannable, and simple. When we are developing content, we don’t only focus on those eight characteristics, but also focus on writing in an interesting way to make users want to read. Moreover, the voice of the content is also a key consideration when you write the content. You need to write more personal and to choose more active verbs. The tone of the voice should be consistent across all the channels. Key Study Notes from the Course: Characteristics of Good Content: Structure When you structure content on a page, you need to consider how people are going to read it.You can use big heading, bullet points, short paragraphs, and etc. Relevant & Useful You need to make sure to meet the needs and goals of both users and business. You could look at competitors’websites to learn what they are doing. Or, you could do some research. Tips to ...

What is the purpose of usability evaluation? When would you like to consider using usability? What are the key techniques to conduct usability evaluation? Key Study Notes for the Course: What is the purpose of usability evaluation? The purpose behinds usability evaluation is to ensure the design is fit for purpose . You might want to use usability when you were accessing the usability of an existing website, refining the design or embarking a new design. Key Techniques of Usability Evaluation: Usability walkthrough It is an informal way to doing usability evaluation. It often involves a rough mock up. Usability testing Usability testing is often done in a controlled environment and  using real users of the website. It is one on one session.  The idea is to reveal usability issues early and help recommend fixes to the design. Five phases of a usability testing: Introduction and formalities Pre-test session: give some questionnaires to fill out Crux of ...

Why knowing your users is so important? What you need to know about your users? What research techniques you can use to understand your user? Key Study Notes from the Course: Some of the information   you might want to know your users: who they are  (age, gender, income, etc) what do they  like or dislike behaviors  when they are engaged on your website tasks  that they perform frequency  (how often do they perform those tasks) goals experiences  (happy, frustrated?) things that you don’t want to include in your research What you need to know about your users: General information: gender, work, income, experience, task, frequency Another really important thing you need to know about your users is their  access requirements. Source of information that would be able to give you some insight who your users are such as market research, third-party report, site visits, or speak with your users Research Techniques: Focus group...

If you are going to design a website, what are the key phases you need to go through? What we need to know and to prepare for each phase? Key Study Notes from the Course: Three main phases of User Experience for the Website Design: Information design It’s all about content, such as how they’re grouped together, or how the user will go about understanding the relationships between information. Interaction design It is how users actually access that piece of information such as click on buttons, scrolling, etc. Visual design It is where the interaction and information design are brought together to create a final look and feel for the website. Information Design: Information design relates to the words, the paragraphs, the headings that are used on that website, the button labels, the menus, and how the user navigates and access the information. The key things you need to consider when you are doing information design: Logical grouping the information  H...

Last study note summarized that one of the key factors of the website is usability. What is usability? Does usability equal to user experience? Can business always meet users’ needs?What does a great user experience look like? Key Study Notes from Course: Usability: Usability   simply looks after the  efficiency  of a user, the  ease  in which the user can complete their task, and how  satisfied  they are with that task. The relationship between Usability and User Experience:  Usability is a subset of the user experience. User Experiences is not only about the above three terms of usability, but it also about  the experience  the user has, about  the  emotions , and about  the motivation   that comes with the user using the interface. The standard of usability talks about: the user the task the equipment the environment The most effective way of improving the usability of a product or service is in...

In the past, I had some bad online experience from some websites. For example, some website check-out process required too many steps that drive me crazy, and some websites had terrible designs that made me feel difficult to trust. Then, I get interested in web user experience and want to research what kind of user experience will make people feel happy. Thus, I start learning User Experience for the Web from Open2Study.com. I would love to share my study notes and learning insight with you. Key Study Notes From Course:  1. Overall of User Experience (UX) User experience  is designing all aspects of a person’s experience with a product or service.  User experience is influenced by disciplines such as: Graphic Design Psychology Research Anthropology User Experience is all about end users, so about human behavior and how a user perceives UX is underpinned by research, research being, researching what the user needs and how they’ll go about i...