My Digital Insight

Before, when I wanted to shop online, the first and only device was desktop. But now, when I go shopping, the first device is my phone. Mobile shopping Apps make my life much easier because I can shop anytime and anywhere. According to 2019 M Commerce Statistic report , 49% of consumers use mobile phones for shopping. Over 62 million people in the US will use mobile payment. In 2018, mobile sales accounted for nearly 40% of all retail eCommerce sales in the US. Therefore, mobile shopping is not a shopping trend anymore but a shopping habit. A great mobile shopping experience will deliver a great user experience. When users love a shopping app, they will not likely to delete it. Therefore, a good mobile shopping experience will build a stronger customer loyalty. How to optimize mobile shopping experience? Multi-Login Choices Login & Sign up is the first step to welcome users to interact with a shopping app. Two or three login options can make users easy to access the ap...

Google Image When I shop online, I never shop through Mobile. I feel it is funny that even though mobile has become an important part of my life, I still prefer buying on my desktop instead of buying on mobile. Mobile-commerce shopping trends show that the main reason that people don't choose mobile shopping is poor user experience. According to the research, u sers get so frustrated when trying to shop on their phones that they far more often than not abandon the process. In the second quarter of 2015, U.S. adults spent 59% of their time on mobile and 41% on desktop, but just 15% of their dollars on mobile and a staggering 85% of their dollars on the desktop.  When I read this statistic, I feel interesting but not surprise. Because of mobile device limitation, it is true that users are difficult to get great shopping experience on mobile. Statista study  also summarized that users prefer shopping on PC because they could get a larger and clear image of the p...