Five Tips To Optimize Mobile Shopping Experience

Before, when I wanted to shop online, the first and only device was desktop. But now, when I go shopping, the first device is my phone. Mobile shopping Apps make my life much easier because I can shop anytime and anywhere.

According to 2019 M Commerce Statistic report, 49% of consumers use mobile phones for shopping. Over 62 million people in the US will use mobile payment. In 2018, mobile sales accounted for nearly 40% of all retail eCommerce sales in the US. Therefore, mobile shopping is not a shopping trend anymore but a shopping habit.

A great mobile shopping experience will deliver a great user experience. When users love a shopping app, they will not likely to delete it. Therefore, a good mobile shopping experience will build a stronger customer loyalty.

How to optimize mobile shopping experience?

Multi-Login Choices

Login & Sign up is the first step to welcome users to interact with a shopping app. Two or three login options can make users easy to access the app. When users are lazy to enter and verify emails to complete "long" sign up steps, they prefer to connect Facebook App to log in the app.

Image From dzone.com

Connecting social media app to log in can make user feel easier and safer to use the app. Many people don't want to user their personal e-mail to register account because they don't want to deal with those trash e-mails.

Less Loading Time

Time is money. In the digital world, high-speed loading time is a basic requirement for an app because users don't want to wait. If an app is loading more than 2 seconds, users are more likely to drop the app.

Many apps show a "short" ad in the loading period. Users can either wait 3 seconds to skip the ad or pay a fee to remove all the ads. Again, users really hate this because they don't like to watch anything that unrelated to their needs, and they don't want to pay extra fee to remove ads.

Therefore, less loading time, zero ad, and zero fee will make users happy to use the app in long time.

Easy To Select Menu & Search Product

Mobile screen is much smaller than desktop screen. Therefore, the design of the menu is very important element for an app. A clear drop-down menu allows users to view and select the product category easily. With large text font and organized selections, users can read content well, so they can continue to interact with the app.

From Google Image

A big search bar on the top of the app homepage will allow users to directly enter the products that they are looking for. Search bar saves a lot time on finding the product from all the shopping categories. If the app can pop up some relevant product keywords, it will help users to get more specific search ideas.

High Quality Product Image

A good image can give users a good impression. High quality product images can increase the interaction time with the App.

From Redbytes

For the product layout, each time shows four images is better. Appropriate image size can let users to see the full product clear and interact with the image to learn more details about the product.

Quick Transaction Process

The last step, make transaction is very important for users. Many users drop the transaction because they have a bad experience on transaction step. Ask too many details, unable to review the orders, hard to enter information, long payment time are all the main reasons that make users stop the transaction.

Therefore, app can build four simple steps to direct users finish the transaction, such as user basic information (name, address, email), credit card information, review the order, and place the order. The simple, the better.

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness. Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality. Image From Memeguy Some customers also make fun with Starbucks. They come up with

Just Eat:" No Match Is A Wrong Match"

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures. Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed. Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One

What’s to Expect: Two Limited McDonald’s Signature Crafted Burgers Are Just Launched in China

Recently, McDonald’s teamed up with superstar Nicholas Tse and star chef Ramón Freire to launch limited signature crafted burgers in China. Each star created one special burger and named after himself. This time, McDonald’s brings “Nicholas Cool Spicy Chicken Burger” and “Ramón Crispy Beef Burger”. Nicholas Cool Spicy Chicken Burger From the McDonald Chinese Official Website Ramón Crispy Beef Burger From the McDonald Chinese Official Website In addition, McDonald’s adds limited “Honey Mustard Fries” and “Nicholas Cookies Bubble Tea” as afternoon tea choices. Honey Mustard Fries From the McDonald. CN Cookie Bubble Tea from McDonalds.cn This is not the first time for McDonald’s to team up with superstars to launch signature crafted burgers. Last year, McDonald’s teamed up with star chef Ramón Freire to create two premium burgers: “Mexico BBQ Chicken Burger” and ” Egg Beef Burger with Creamy Nut Sauce”. From Sohu News According to the SoHu News , McDon

My Digital Insight

Search This Blog