Every brand has it own ways to promote the brand. Most brands are focus on only promoting products or service. Even though brands create many ways to interact with customers, sometimes customers don't feel exited at all.
Why?
The main reason is most interactive ideas are delivered on social media. And, people don't check social media all the time. There are too many posts showing up on social media page every second, so people are easy to ignore those "have fun" or "take action" posts. The high content competition on social media makes brands hard to grab people's attention.
Moreover, many posts are just for promotion purpose , but they don't meaningful. People don't feel it is important or necessary to do. Brands need to think a customer-central idea to let people feel your brand cares about their feeling and life.
In order to get high customer engagement, brands need to generate creative ideas to make people feel learn something new and easy to interact.
Recently, McDonald China launched "Scale For Good" campaign. The purpose of this campaign is calling everyone to save the food and protect the environment.
The way to deliver the message is very creative. Instead of telling people don't waste food and tissues, McDonald teach people creative and simple ways to eat the food and also protect the environment.
For example, customers always ask more ketchup when they order only one fries. However, most people don't use all ketchup at all. They throw the rest ketchup. Therefore, McDonald shows a new way to use one ketchup to serve all the fries.
Do we really have to use a straw to drink our ice coke? It is not necessary.
McDonald China receives about 1.3 billion customers a year. Having this huge customer size, McDonald is hard to ignore the its social influence in the world. Therefore, "Scale For Good" campaign does not only deliver a fun experience to customers, but it also helps people develop a good habit. It is a creative way to influence people's life and the world environment in the long run.
McDonald cares about customer experience, and it also cares about the environment. All those creative ideas is very simple to do, so people would love to visit McDonald to try, and share all these fun experience and deliver positive energy on social media. People love brands who are fun and also have a big heart. That's probably why so many people love McDonald.
Reference: https://www.digitaling.com/projects/57854.html
Note: All the gif and image are from digitaling.com.
Why?
The main reason is most interactive ideas are delivered on social media. And, people don't check social media all the time. There are too many posts showing up on social media page every second, so people are easy to ignore those "have fun" or "take action" posts. The high content competition on social media makes brands hard to grab people's attention.
Moreover, many posts are just for promotion purpose , but they don't meaningful. People don't feel it is important or necessary to do. Brands need to think a customer-central idea to let people feel your brand cares about their feeling and life.
In order to get high customer engagement, brands need to generate creative ideas to make people feel learn something new and easy to interact.
Recently, McDonald China launched "Scale For Good" campaign. The purpose of this campaign is calling everyone to save the food and protect the environment.
The way to deliver the message is very creative. Instead of telling people don't waste food and tissues, McDonald teach people creative and simple ways to eat the food and also protect the environment.
For example, customers always ask more ketchup when they order only one fries. However, most people don't use all ketchup at all. They throw the rest ketchup. Therefore, McDonald shows a new way to use one ketchup to serve all the fries.
Do we really have to use a straw to drink our ice coke? It is not necessary.
For the take out paper bag, we can use it in many ways such as making a unique wallet or a couple coasters. So, don't throw the bag, bring it home.
The plate paper is the most fun part. McDonald challenges people to transform those plate paper to DIY origami.
It is fun to play, and it creates a good memory, too. Therefore, it is not only a piece of plate paper, but also an art work.
My Thought:
As the world largest fast food brand, McDonald doesn't only focus on promoting how good of their fries and new burgers but also concentrate on taking social responsibility.McDonald China receives about 1.3 billion customers a year. Having this huge customer size, McDonald is hard to ignore the its social influence in the world. Therefore, "Scale For Good" campaign does not only deliver a fun experience to customers, but it also helps people develop a good habit. It is a creative way to influence people's life and the world environment in the long run.
McDonald cares about customer experience, and it also cares about the environment. All those creative ideas is very simple to do, so people would love to visit McDonald to try, and share all these fun experience and deliver positive energy on social media. People love brands who are fun and also have a big heart. That's probably why so many people love McDonald.
Reference: https://www.digitaling.com/projects/57854.html
Note: All the gif and image are from digitaling.com.
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