How to write a good ad copy is always a big question for every brand. For all those campaign settings, they are more likely rational things, but when it comes to ad creation, it becomes a more emotional context. How to write an ad that not only grabs users' attention but also take them to the final moves? Google Text Ads Basics The text ad includes two headlines. Each headline shows up at the top, and each headline has a maximum of 30 characters. Then, there have a display URL and two paths with 15 characters per path. The display URL doesn't have to be the website or landing page that a user is going to. Use some relevant keywords or search terms in the path will increase your quality score. Next, we have two descriptions with 90 characters for each. We can write some relevant information about the product or services. Try to keep it as simple as we can because most people don't read the description as much as headlines. There also have some compliance ...