The last stage of building a keyword list is the keyword organization. There are three basic components of the keyword organization: themes, buyer funnel, and match types. Themes Themes will build your ad structure. The most important of themes is relevancy. You want to make your ads are relevant to what the users are searching for. Make sure to send them to the relevant content page. Again, in order to accomplish that, you need to understand your ad structure or themes. Themes could be product-based, service-based, funnel-based or anything you think is relevant to your ads or campaign. It is based on what do you want to send the traffic to a specific place on your website or a landing page. There are two factors you need to optimize in the themes: human relevancy and Google. When you write the ad, you want to encourage users to click on it and take a valuable action. At the same time, you also want to have a good quality score on Google. Therefore, you need to create a good and...