My Digital Insight

Keywords are very important for any Google Ads campaign. According to the course, keywords are the "items" up for auction. They could be a description of your product, key feature of your product, or anything related to your product or service.  It's important to get your keywords right. Every single ad group has keywords, and every keyword that we select to our account represents an item that we want to bid on. Of course, we want to get some impressions when someone searches for something similar to the keywords. The keywords we add to our ad groups instruct Google as to which queries should trigger our ads. Google tends to refer to queries as search terms. Queries and search terms are exchangeable. Basically, queries and search terms are what the user enters into the Google search box. That's not necessarily your keyword. For example, if you are selling baby crib, your keywords could be " convertible baby crib", "4 in 1 baby crib", "li...

Once we have done the campaign level settings, it's time to start thinking about ad groups. It's important to keep in mind your overall campaign structure ideas when you are structuring ad groups. A really good way to generate ad group ideas is to follow the navigational structure of the website. There are three great ways to structure your ad group introduced by the course: theme, match type, and top performers. Themes The first thing you need to think about is the theme of your campaign and your brand. The theme could be product categories, subcategories, locations, brands, colors of your product, services, event, and etc. Each of these categories represents a theme because there are a bunch of different keywords that are similar under the top-level category. You could do some competitor research by searching specific or certain keywords on Google and explore how your competitors are potentially breaking out their ad groups.  The most important thing to think about...

No matter you are small or large brands, Google Ads is a very effective and popular place to run ad campaigns. Before you decide to run Google Ads campaign, there are three important questions you must ask yourself. Question One: "What's the max budget I can pay for a conversion?" When you run Google Ads, you need to make a budget plan. Are you going to run the ads for only one day or one week or one month? The longer you run the ads, the more money you have to pay. Moreover, you may also need to bid on some top search keywords which are another cost. Even though you run the ads, it doesn't mean consumers will buy it whenever they click the ad. Most time consumers click the ad, visit the shopping page, and leave. Maybe in a few days, they will come back to make the purchase or never come back. However, every time they click the ads, you have to pay for it no matter they take effective action or not. Therefore, it is necessary to make a thoughtful budget plan an...