Keywords Study Note: Does Keywords Equal To Queries?

Keywords are very important for any Google Ads campaign. According to the course, keywords are the "items" up for auction. They could be a description of your product, key feature of your product, or anything related to your product or service.

It's important to get your keywords right. Every single ad group has keywords, and every keyword that we select to our account represents an item that we want to bid on. Of course, we want to get some impressions when someone searches for something similar to the keywords.

The keywords we add to our ad groups instruct Google as to which queries should trigger our ads. Google tends to refer to queries as search terms. Queries and search terms are exchangeable. Basically, queries and search terms are what the user enters into the Google search box. That's not necessarily your keyword.

For example, if you are selling baby crib, your keywords could be " convertible baby crib", "4 in 1 baby crib", "lightweight baby crib" or any keywords related to your brand and product. However, when I was going to find a baby crib for my baby, I searched for "baby bed" on Google because I didn't know the exact name for this kind of product. The "baby bed" is the query which is not a keyword. Google will check my search term and match your keywords based on relevancy. Your ad may be shown on the search result.

When we come up with keywords, we need to think like customers. What are they going to type in Google? Are they educated or not? What buying stage are they at? Every single search term represents a different likelihood for a customer to buy. It is a chance for us to have a keyword in our account.

Overall, keywords and queries are different things. Keywords are terms related to your brand and product. Queries are the search terms that users enter in the Google search box. They could be a word, a phrase, or even a sentence.

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