My Digital Insight

I learn a very useful model called B.J Fogg Model from the course.  This behavior model contains three important parts: motivation, ability, and trigger. Basically, in order for anybody to take the desired action, they need to have the ability to perform the behavior and need to be motivated to perform that behavior. Image from Medium As marketers, our job is always about influencing human behavior and trying to get people to perform the desired action to convert or to do anything that will ultimately lead to revenue. We need to increase ability, decrease the difficulty of the task, so it will increase motivation to perform. When customers know what they want to buy and clearly have high motivation, if they think it is complex to accomplish, they may give up. Therefore, marketers need to give a trigger to decrease the difficulty of the task or perceived ability.  For example, if a person wants to earn a college degree, he has high motivation, but he may not conside...

Every time I go to Target, I prepare a shopping list and try to control myself because it is too easy to overspending at Target. There are too many different choices for only one kind of product, so it is hard to let us make a decision. What are the key factors impact our purchasing decision at Target? Product Quality For grocery shopping, consumers prefer to buy high-quality products if there is less difference in prices. According to First Insight  study, quality becomes more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent). Image From First Insight The high-quality products are more reliable. For example, like fruit, meat, and vegetables, we always prefer to pick the fresh one.  Product Value (Price) For unfamiliar brand products for daily use purpose such as cups and cooking pots, we would like to compare the product value with its price. Does the product have ...