In the fashion world, the design is one of the most competitive elements. When people shop for brand clothing, design and style are the key points to make the final decision. For the Z generation, pursing personality and creativity are common psychological needs. Being cool and different become their main fashion style. Vans catch those young consumer's pain point: to be no one and to be different. They allow consumers to customize their own Vans sneakers online. I feel very interesting, so I visit the Vans Custom page to check it out. There are four categories to customize: men's, women's, kids, and backpacks. There are eight parts of the shoes you can customize: vamp, quarters, heel counter, binding, collar lining, foxing, foxing stripe, and elastic gore. I begin to try different colors and features on each part of the shoes. If you don't like those online features, Vans also encourage consumers to upload an image and make...