Skip to main content

Web Writing Study Note 3: Writing Effective Content

Summary:
In order to write an effective content, we need to know some key elements in the content includes keywords, headings, links, lists, visual, forms and messages. We don’t necessary to put all these elements in every content, but they are very helpful to improve your content structure, to improve users scannability, and to help SEO ranking.
Before we start writing a content, we need to create a plan by defining the page topic, purposes of the content, users’needs, keywords, heading and image. In addition, we also want to show a good direction to tell users where they should go next.
After we finish the content, we will need to review and edit the content. We could ask someone to review it and check typos. Or, we could ask a subject matter expert to check accuracy. Moreover, we need to make sure the tone and voice of our content match the brand style.
Key Study Notes from the Course:
Keywords:
Why are keywords important?
  • help user scan the page
  • good for SEO
Ways to find the keywords:
  • talk to people and see what words they use
  • use analytic tools
  • do competitor research
Where should we put these keywords?
  • put in headings and subheadings
  • put in content
  • put in links
Headings:
Techniques for writing headings:
  • short and concise
  • simple and factual
  • include keywords
  • sentence case
  • no acronyms
  • not a sentence
Lists:
Why are lists useful?
The lists assist in the scanability of the page, and they also allow the users to read content nicely and quickly.
Types of lists:
  • normal bulleted lists
  • number lists
  • alphabetised lists
Rules of lists:
  • simple
  • include keywords
  • keep in one line
  • use lower case
  • no full stop
  • set of ideas
Links:
What should we do for links?
  • get those keywords and link them
  • use “Contact Us” instead of writing the email address
  • Highlight those specific words that they think that users will be attracted to
  • use different color and style for a link
  • no underline
  • should be long enough to be clicked
Visual:
Users are more engaged with visual content because the content is being displayed in an interesting way.
You can put images, diagrams, map, charts, tables, and infographics in your content to make your page attractive.
Forms:
Forms should be nice, short, concise, and quite affirmative.
Forms include headings, labels, drop-down, radio buttons, and call-to-action buttons.
Don’t ask too many information because it will make users feel complex.
Message:
It is important to pay attention to the tones of the message because they reflect the personality of the brand.
Labels:

Comments

Post a Comment

Popular posts from this blog

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness.   Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality.  Image From Memeguy Some customers also make fun with Starbucks. They come up with...
11 comments
Read more

Just Eat:" No Match Is A Wrong Match"

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures.  Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed.  Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will  understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App  created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One...
Post a Comment
Read more

What’s to Expect: Two Limited McDonald’s Signature Crafted Burgers Are Just Launched in China

Recently, McDonald’s teamed up with superstar Nicholas Tse and star chef Ramón Freire to launch limited signature crafted burgers in China. Each star created one special burger and named after himself. This time, McDonald’s brings  “Nicholas Cool Spicy Chicken Burger” and “Ramón Crispy Beef Burger”. Nicholas Cool Spicy Chicken Burger From the McDonald Chinese Official Website Ramón Crispy Beef Burger From the McDonald Chinese Official Website In addition, McDonald’s adds limited “Honey Mustard Fries” and “Nicholas Cookies Bubble Tea” as afternoon tea choices. Honey Mustard Fries From the McDonald. CN Cookie Bubble Tea from McDonalds.cn This is not the first time for McDonald’s to team up with superstars to launch signature crafted burgers. Last year, McDonald’s teamed up with star chef Ramón Freire to create two premium burgers: “Mexico BBQ Chicken Burger” and ” Egg Beef Burger with Creamy Nut Sauce”. From Sohu News According t...
8 comments
Read more