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Heinz Limited Ketchup: Find The Right Spokesperson Who Truly Love Your Brand

One common way to celebrate the brand anniversary is to introduce the limited-edition product. How to make this limited-edition product even more special? Celebrity endorsement seems a good idea to raise brand awareness and promote the new product. 

Can any celebrity be a good spokesperson for the brand? Most brands would like to invite celebrities or influencers who are similar to their target audience and have enough popularity. However, what if your product targets on almost everyone?

Heinz Tomato Ketchup is for people who love ketchup. Ketchup is a very common and popular dipping sauce on the table. Many American restaurants put one bottle of Heinz Tomato Ketchup on each table.

To celebrate 150 years anniversary, Heinz worked with Ed Sheeran to launch limited-edition ketchup, which is named "Edchup". This limited-edition bottle of Edchup features a variety of  Ed's tattoos and signature. There was a total of 150 bottles, and 104 of them had given away in online sweepstakes. 

Image from Insider
Ed Sheeran has always been a super fan of Heinz ketchup. He even has Heinz logo inked on his skin, so choosing Ed to celebrate the brand's anniversary is a "romantic" idea. This special bottle is a way to express how the brand cares about loyal consumers. 

Image from Insider
For most brands no matter food, fashion, or makeup, their brand spokesperson may be a suitable person to promote the brand, but they may not really like the brand. Most of those spokespersons are doing this for money. Do they really care about this brand? Do they really use their product all the time? For most brands, probably the main reason to work with influencers is that they are popular and have a lot of fans. It seems that brands and influencers are using each other for their own benefits.

Heinz and Ed Sheeran are true love. Ed Sheeran always shares how much he loves Heinz on social media and even inked the logo on his skin. For the past 150 years, Heinz never worked with any influencers to celebrate the anniversary. This is the first time to work with a famous singer who is also a super fan of the brand. This limited-edition bottle of ketchup is a special and respectful way to show an appreciation to their loyal consumers.  

Therefore, if the brands want to have a deep conversation with their consumers, they should find the right spokesperson who truly loves your brand, too. Heinz and Ed Sheeran partnership is a great example to show what a responsible brand is.

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