My Digital Insight

Last Wednesday, the weather in New York was unusually warm in the Fall. I went to Brooklyn Bridge and then walked on the W Broadway down to Soho. Suddenly, I found Chobani Yogurt Bar across the street. What a surprise! Two months ago, when I wrote  Six Amazing things about Chobani , the website showed that the Soho yogurt bar was temporarily closed as they craft a new experience to customers. I totally forgot about it. However, when I saw the real Chobani bar was just in front of me, I felt very excited. Of course, I couldn’t wait for it! Inside the store, many bottles of different fresh ingredients are orderly arranged in the visual operation room. A waitress  was very nice to welcome me and showed me a quick menu. Many customers were standing on the line. The waitress told me that she could take my order if I paid it with a credit card, so I didn’t need to wait for the long line. I felt I got a VIP service. I ordered Mango+Avocado Savory Creations. All of ...

In my  last article , I shared my Starbucks brand story main through a brief website analysis. You can see how Starbucks decorates its online front door and tell people different stories. The most important thing is you will never miss direction in Starbucks online world. The two main story chains for Starbucks are the digital and in-store experience. In the digital experience, Starbucks develop brand stories primary at two online channels-Website and Social Media.This time, I will share some insight about Starbucks social media strategy. How does Starbucks Build Stories on Social Media World? Starbucks shares its brand stories through five popular social media platforms: Facebook, Twitter, Google+, Pinterest, and Instagram. I will guide you to explore  the recent month stories  on Starbucks Social Media World. Facebook: New Seasonal Drink and Food Promotion is on the way! In my previous post, I mentioned Starbucks is promoting new Chile...

From chunxuchai.wordpress.com Starbucks is the most successful coffee chain in the world. I used to live in Seattle for five years, and I am a loyal fan of Starbucks. When Howard decided to join Starbucks, he defined Starbucks as “A place for conversation and a sense of community. A third place between work and home.” ( Starbuck Company Infomation ) Actually, he is right. Starbucks is absolutely my third place between work and home. When I study, I choose Starbucks; When I meet friends, I meet them at Starbucks; When I want to relax, I still feel Starbucks is the right place. Last week, I visited Starbucks Reserve Store, which is the only reserve store in NYC. For me, I feel it is an isolated place in this crowded city. The whole shop is decorated in a pastoral style. Several couches set in the center of the shop for people to relax. With a simple cup of specialty coffee, we start tasting our life. From chunxuchai.wordpress.com Starbucks is definitely a Coffee Expe...