My Digital Insight

When you get into the bidding section, Google will recommend you to focus on clicks. It will never be a good bidding strategy for most businesses. Why is it so bad? Clicks are not a key metric that we should focus on, and it is not important to what is the good of advertising. We should focus on the metrics that impact our profits such as conversion rate or conversion values.  When Google offers you this Maximize Clicks bidding strategy, it means that Google is going to try to get the maximum amount of clicks for your daily budget. Spend is capped at the campaign daily budget. If it's the very beginning of a campaign, and your client really wants a lot of data to see certain behavioral objectives without worrying about the cost per clicks. It might be helpful.  It is very important to understand how much you want to pay for a click, and it is very important to take control of your campaign by yourself instead of letting Google control it.

After you have done all the basic campaign settings, it's time to think about what is the bidding strategy for your ads. There are several bidding strategies that Google offers: Target search page location Target CPA (cost per acquisition) Target ROAS (return on ad spend) Target outranking share Maximize clicks Maximize conversions Manual CPC Enhanced CPC Which strategies are effective or recommended by Google Ads experts? According to the Udemy course, the instructor highly recommended the three most effective bidding strategies: Target CPA, Enhanced CPC, and Manual CPC. Target CPA: The objective of the target CPA is to get as many conversions as possible of your target cost per acquisition. The cost of the click doesn't matter. As long as you are getting clicks that convert at a profitable cost, business is going to grow.  When you choose this strategy, Google will predict which clicks will convert and how much it will cost that click to covert.  ...

Google allows us to set a daily budget instead of a monthly budget for our campaign. When we set a daily budget for our campaign, we are telling Google the maximum value we want to spend each day. For example, if I set $100 as my daily budget, and I run the campaign for a whole month, in the end, Google will charge me about $3000. ($100 * 30days) According to the Udemy course, we could spend on any given day up to double the daily budget. Using the above example, I could spend $200 on any given day, but I won't spend $200 every day because it will be over my monthly budget.  How to figure out your daily budget? It is really a hard question. It depends on your campaign goals. How much profit do you need to earn? What ROAS (return on ads spend) do you need to generate for the campaign in order to be profitable? The course recommends setting $10 as a minimum daily budget spread across one or two keywords.  After you set your daily budget, you will see the delivery metho...

If you want to reach people who speak other languages, you could use the language setting. It is default in English since this is an English Google Ad account. You could select multiple languages. For example, if I want to promote my Chinese blog in the United States, I definitely will target users who can speak and read Chinese.  If someone in the U.S. and his Google interface setting is Chinese, my ad will be eligible to show.  However, if a Chinese speaking person is searching on Google in Chinese, but his settings have defaulted to English, then my ad will not show if I only target Chinese speaking people.  Therefore, it is important to include English with other languages together in your setting.

There are different ways you could treat your targeted locations and also different ways to treat your excluded locations. How you treat location settings differently are matters because it will significantly impact your ad show and who sees your ad. There are five addition location options under basic location settings. It is very important to know what each of these options means in order to run your campaign effectively. Target Option One: People in, or show interest in, your targeted locations When you choose this option, it means people from any locations can see your ad no matter what your targeted locations are.  For example, your keyword is "rent apartment", and your target location is "New York". Someone from Seattle or China or Japan searches for "New York apartment" on Google, your ad will show up.  In addition, "show interest" is up to Google to decide. The data could be collected from many sources. Someone may type ...

For the local businesses, if you only service certain areas, it is better to consider location settings when you plan a Google Ads campaign. It does not only save your budget but also reaches the right customers effectively. For E-commerce companies, sometimes it doesn't mean you have to target the whole country. Before you run your campaign, these things you have to think about: which areas will have a higher conversion rate will your shipping cost be less how're people shopping behaviors in a different location If you don't know which areas you should target on, you might need to find answers from: Historical data : you could check your sales performance report, CRM, Google trends, or ask your co-workers.  Major cities : it would be more expensive, but they also have the most volume. The higher cost per click is not necessarily a bad thing. High CPC means more people are advertising on this keyword in this place. They are willing to pay more because they know...

Before you write your ads, you need to set up your Google campaign appropriately. As I said before, there are two main networks you could choose. One is the search network, and the other one is the display network. When you are setting up your campaign, you could name your campaign by product name or product name plus location. Just make sure the name is specific, so you can organize your data and manage the campaign effectively.  Then, Google will let you select the network where you want to run your ads. By default, Google will select both the search network and display network.  The first thing you should do is deselect display network.  When you create your search ads in the text format, Google will be able to show those ads on the display network across all other websites. The problem is that is not search advertising. The goal of search advertising is to capitalize on the user's intent.  The second thing you should do is deselect Google s...