Welcome to My Blog~

Welcome to read Chai's Diary! I have heard many friends talking about different blogs. However, I never thought one day I will write my own blog until I was asked by my professor. I was so impressed when she talked about the power of blog and creative contents. I could feel how passion she is! I think it would be amazing if someone love to read my stories and share their thoughts with me. So, today I am going to write my first blog!

When I was young, I kept writing diary every day until high school. I loved to express my feelings in my diary, and I could feel much relax and peaceful afterward. Most people treat diary as secret which means no one can open it except the author. In my mind, it is not true. I always shared my diary with my parents and friends. They enjoyed reading my short stories and understood my thoughts. Diary helped me to build a strong relationship with my parents and friends.

I believe blog has the same power or even more! I am glad to share my interesting stories and pictures in my blog. This blog is all about my real life and real thoughts! You can treat my blog as my diary. I hope my stories make you feel sweet just like the taste of chai tea latte! Please feel welcome to share your thoughts with me! I very look forward to be friend with you!

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Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness. Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality. Image From Memeguy Some customers also make fun with Starbucks. They come up with...

Pantene "Power of Grey" Campaign: Every Color Is Shining

Many of my girlfriends started to change their hair color. A new hair color brings a new look which makes them feel different. I never color my hair because I love my black hair. If one day I get white hair, I might change the color because I don't want to look old. See, white or grey hair means old. It is a very common thought in society. What if someone was born in grey hair? Pantene found that 80% of Brits have grey hair, but 40% cover them because they feel less confident with grey hair. So, Pantene launched "Power of Grey" Campaign to encourage people to embrace their unique trait: grey hair. Yes, grey hair is different, but they are also beautiful the way they are. The new Pantene hair care product is special for grey hair and will make them shiner. "Power of Grey" campaign turns the negative perception of grey hair to a positive view. As the Katharine Newby Grant commented: "We're committed to continui...

Pampers "Love The Change" Ad Review: Good Story Always Comes From Real Life

Being a parent is exciting but also challenging. The new Pampers Ad "Love The Change" tells the true story of being new parents and how a baby changes our life. As a new parent, we may feel fear and worried when the baby throws up. We may be still awake in the late night to hold our baby to sleep. We may forget to bring some baby care supplies when we need it. We may search for our concerns online to get help. No matter how difficult to deal with every trouble, once the baby smile, all we could feel is happiness. As long as we are together, we want to accompany our baby to change and grow up. A baby brings surprise, happiness, and a wonderful memory. When I see this ad, I feel touchable and real. I am a new mom, too. All these scenes in the Ad I have been through. I was afraid when my baby was crying; I woke up every two hours to feed my baby every night, and I also search for a lot of weird questions on Google. Instea...

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