My Digital Insight

         Whenever I want to drink, beer is always my first choice! In the past, with little beer knowledge, I used to choose a beer only based on their favors and bottle design directly from a retailer store. For me, more special bottle design, I would be more likely to buy.       In recent years, digital has been changing customer behaviors. If I want to buy a beer now, I am more likely to search the brand website before make my decision. Personally, simple is good. Thus, I prefer to make my buying decision based on how easy to explore the information from a brand website via different platform: PC, IPad, and Smartphone. After I went through several websites, MillerCoors website is just as simple as a bottle of pure water that easily fill in my basic needs. http://www.2acheck.com/millercoors-rating/ UX on PC      As I open  MillerCoors  website, it does not show any pop-up advertising. ...

        Tests have never got out of my life since I was in primary school. After every test, all I received was score, which always made me nervous. Namely, I never took any non-score test. However, a couple days ago, my digital class professor Joanne Tombrakos recommended me to take an interesting personality test--  THE FASCINATION ADVANTAGE TEST .  I didn't feel any nervous during  the test because I knew it was a non-score test. Instead, I was looking forward to the result. After test, all I received were detail analysis of my personality.  It  was such an amazing test experience!        As I was taking the test, I started confusing about which choice was "right". I was even questioning myself "who am I?" When the result came out, I was shocked, "Really?!" It showed that, " my primary trigger is Alarm; secondary trigger is Passion, and dormant trigger is Prestige ". Basically, it tells me th...

      Seven years ago, it was my first time to come to US. Everything was so fresh to me! I was so curious about the American life. I saw so many pretty girls dressed differently walking on the street. Suddenly, I felt my style was so outmoded. I wanted to change my look, and I desire to find my new style! It may sounds crazy. At that time, I went to downtown four times a week, visited many fashion stores, and tried different clothes to find my style. However, I never thought it was so difficult to find a brand that I really like!        Until one day, my friend asked me to go American Eagle (AE) with her. That was my first time to hear about this brand. As we entered AE store, people were so friendly to welcome us and introduce us its new styles. The clothes and jeans were very well-organized. It displayed many clothes with different styles. When I tried its sweaters, I felt very warm and comfortable. I looked so different, and I felt very ha...