My Digital Insight

From Chobani Instagram Chobani is my most favorite yogurt brand. The taste is unforgettable. Especially its Key Lime Flavor, I just can't stop falling love with it.  For a product like a yogurt, the switching cost is very cheap. In Stop & Shop, for 5.3 oz Greek yogurt with Strawberry, the price of Chobani is $1.39, and the price of Fage is $1.19. The switching cost is only 20 cents. If you have a membership card, the switching cost will be less than 20 cents.  Even though the yogurt prices are so close, people can still find their own favorite brands based on their preferences. I have changed many different yogurt brands, but at the end I choose Chobani to be my daily diet friend. Why do I LOVE Chobani so much? #1.Creative Package Design When you try to choose a new product from so many similar ones on the shelf, what will lead you to stop and grab a product? Package.  Product package design not only represents a brand image but also catch customer...

I started my Chinese food blog Weekend foodie  on WordPress six months ago. It is written in Chinese. The blog shows my homemade dishes with attractive photos and detail cooking instructions. In every post, it has related photos to show the whole cooking process visually. I post two articles per week in the weekend. I primary promote my blog on Wechat Momen t .  Besides that, I also create a Facebook page named  Cook for Someone  to promote my food blog. I schedule two posts daily. There is no engagement at all.  I t seems really hard to earn "like".  According to " The Top 20 Valuable Facebook Statistics-Updated July 2016 ", "there are 4.75 billion pieces of content shared daily as of May 2013 which is a 94% increase from August 2012." As the content post competition gets super high on Facebook, it becomes more difficult to promote Facebook page than before. I heard from many social media experts say that we should create interactive ...