My Digital Insight

Google allows us to set a daily budget instead of a monthly budget for our campaign. When we set a daily budget for our campaign, we are telling Google the maximum value we want to spend each day. For example, if I set $100 as my daily budget, and I run the campaign for a whole month, in the end, Google will charge me about $3000. ($100 * 30days) According to the Udemy course, we could spend on any given day up to double the daily budget. Using the above example, I could spend $200 on any given day, but I won't spend $200 every day because it will be over my monthly budget.  How to figure out your daily budget? It is really a hard question. It depends on your campaign goals. How much profit do you need to earn? What ROAS (return on ads spend) do you need to generate for the campaign in order to be profitable? The course recommends setting $10 as a minimum daily budget spread across one or two keywords.  After you set your daily budget, you will see the delivery metho...

If you want to reach people who speak other languages, you could use the language setting. It is default in English since this is an English Google Ad account. You could select multiple languages. For example, if I want to promote my Chinese blog in the United States, I definitely will target users who can speak and read Chinese.  If someone in the U.S. and his Google interface setting is Chinese, my ad will be eligible to show.  However, if a Chinese speaking person is searching on Google in Chinese, but his settings have defaulted to English, then my ad will not show if I only target Chinese speaking people.  Therefore, it is important to include English with other languages together in your setting.

There are different ways you could treat your targeted locations and also different ways to treat your excluded locations. How you treat location settings differently are matters because it will significantly impact your ad show and who sees your ad. There are five addition location options under basic location settings. It is very important to know what each of these options means in order to run your campaign effectively. Target Option One: People in, or show interest in, your targeted locations When you choose this option, it means people from any locations can see your ad no matter what your targeted locations are.  For example, your keyword is "rent apartment", and your target location is "New York". Someone from Seattle or China or Japan searches for "New York apartment" on Google, your ad will show up.  In addition, "show interest" is up to Google to decide. The data could be collected from many sources. Someone may type ...

For the local businesses, if you only service certain areas, it is better to consider location settings when you plan a Google Ads campaign. It does not only save your budget but also reaches the right customers effectively. For E-commerce companies, sometimes it doesn't mean you have to target the whole country. Before you run your campaign, these things you have to think about: which areas will have a higher conversion rate will your shipping cost be less how're people shopping behaviors in a different location If you don't know which areas you should target on, you might need to find answers from: Historical data : you could check your sales performance report, CRM, Google trends, or ask your co-workers.  Major cities : it would be more expensive, but they also have the most volume. The higher cost per click is not necessarily a bad thing. High CPC means more people are advertising on this keyword in this place. They are willing to pay more because they know...

Before you write your ads, you need to set up your Google campaign appropriately. As I said before, there are two main networks you could choose. One is the search network, and the other one is the display network. When you are setting up your campaign, you could name your campaign by product name or product name plus location. Just make sure the name is specific, so you can organize your data and manage the campaign effectively.  Then, Google will let you select the network where you want to run your ads. By default, Google will select both the search network and display network.  The first thing you should do is deselect display network.  When you create your search ads in the text format, Google will be able to show those ads on the display network across all other websites. The problem is that is not search advertising. The goal of search advertising is to capitalize on the user's intent.  The second thing you should do is deselect Google s...

As my last post said that we can set up multiple campaigns under one Google Ads account, so thinking about how to separate out campaigns is your first task to start with. Many brands like to create campaigns by advertising on products or services. Unfortunately, it is wrong because it is not effective. You want to start off thinking about the CORE GROUP  of services or products. They could be your best sellers or top-rated services. Concentrating on the core group shows what's the most important thing or the best products (services) directly to the users. You could also focus on LOSS LEADERS. Loss leaders are the products or services that might not generate profits on the first initial sale, but you know from your own data that typically those customers will come back and buy more later on. You have to build that into the lifetime value of your consumer calculations. There are different ways to set up campaigns.  The most simple way to separate out your campaigns is t...

When you plan to run Google Ad campaigns, you need to understand how Google Ads account is structured. There are four levels in the Google Ads Account structure: Account, Campaign, Ad Group, and Keywords & Ads.  Image From Pathwaysdigital.com Top Level: Account In order to have a Google Ads Account, you need to sign up for a Google account. If you already have a Gmail account or Google account, you can just link your current account directly to the Google Ads account. Under the account level, you can set up your email, time zone, billing information and billing cycle, and user access setting.  Second Level: Campaign You could set multiple campaigns under one account level. You could set campaigns based on location targeting, product categories, or other marketing goals.  Under the campaign level, you can set up your location targeting, ad scheduling, device targeting, and etc.  Third Level: Ad Group Each campaign can have different ad gro...

There are two main networks for running your Google ads: search network and display network . If you want to run Google ad campaigns, you need to know where will your ads show up on each network, so you can plan your ad campaign to reach your target audience effectively. Search Network: When you run your ad campaigns on the search network, your ads will appear on the top of the search result page. The rest links are organic results. For example, when I search for "winter coats" on Google, the top two search results which have an "ad" icon are the Google ads. It means my search term matches the keywords that the brand is bidding on.  If you have a limited budget, you could run your ads on the search network only because it is based on PPC (Pay Per Click). If you have an urgency sale or limited-time promotion, you could use the search network to run your campaign, too. It is an effective way to drive your website traffic. Display Network: Displa...

No matter you are small or large brands, Google Ads is a very effective and popular place to run ad campaigns. Before you decide to run Google Ads campaign, there are three important questions you must ask yourself. Question One: "What's the max budget I can pay for a conversion?" When you run Google Ads, you need to make a budget plan. Are you going to run the ads for only one day or one week or one month? The longer you run the ads, the more money you have to pay. Moreover, you may also need to bid on some top search keywords which are another cost. Even though you run the ads, it doesn't mean consumers will buy it whenever they click the ad. Most time consumers click the ad, visit the shopping page, and leave. Maybe in a few days, they will come back to make the purchase or never come back. However, every time they click the ads, you have to pay for it no matter they take effective action or not. Therefore, it is necessary to make a thoughtful budget plan an...