Google Ads For Beginners: Understand Your Google Ads Account Structure

When you plan to run Google Ad campaigns, you need to understand how Google Ads account is structured. There are four levels in the Google Ads Account structure: Account, Campaign, Ad Group, and Keywords & Ads.

Image From Pathwaysdigital.com

Top Level: Account

In order to have a Google Ads Account, you need to sign up for a Google account. If you already have a Gmail account or Google account, you can just link your current account directly to the Google Ads account.

Under the account level, you can set up your email, time zone, billing information and billing cycle, and user access setting.

Second Level: Campaign

You could set multiple campaigns under one account level. You could set campaigns based on location targeting, product categories, or other marketing goals.

Under the campaign level, you can set up your location targeting, ad scheduling, device targeting, and etc.

Third Level: Ad Group

Each campaign can have different ad groups. An ad group contains one or more ads that share similar targets.

At the ad group level, you have ad rotation settings and CPC or PPC settings. There are certain settings that are available at both the ad group and the campaign level such as audience targeting.

Last Level: Keywords & Ads

You could have a certain amount of keywords under each ad group. Make sure your keywords are relevant to your ads.

Your ads and keywords are sorts of the mediator between an ad being shown or search terms. Search terms are what the user actually types into the Google search engine. Google then looks to your keywords to see whether your keywords are related enough to search terms. Then, the ads will rotate in different ways for a specific group of keywords inside the ad group.

Comments

Starbucks: Three Main Benefits For Writing Customer Name On The Cup

Whenever I order a small Starbucks coffee, I am always asked "What's your first name?" by a cashier. Even I was the only person to order, they still asked my name. Not only Starbucks, now many other bubble tea brands such as Vivi, Coco, Gong Tea also start calling customer's names. Why does Starbucks write customer name on the cup? What're the benefits to do that? Image from writingelves.com Self-Promotion In the beginning, Starbucks wrote customer names because they received too many orders. Marking down names would prevent mistakes. Later on, Starbucks found that writing names do not only improve work efficiency but also increase brand awareness. Sometimes (most times) Starbucks spell the wrong name. You think customers will get angry? Actually no. In contrast, people feel Starbucks is not only a coffee shop but also a coffee shop with its own personality. Image From Memeguy Some customers also make fun with Starbucks. They come up with...

Just Eat:" No Match Is A Wrong Match"

A lot of us are struggling to find our true love. However, when we finally find the right one, the relationship may not always have a happy ending. Many people, like my parents' generation, think love is only between a man and a woman. They are very hard to accept "man-man" or "woman-woman" or couple from different cultures. Whenever I say we should respect all kinds of relationships, my parents think I have a problem. Overall, I need to be fixed. Because of those judgement and bias, some people have to hide their true feelings of love. They don't have enough courage to tell the truth because they think no one will understand them. The most important, they don't want get hurt. The sponsor of Milan Pride 2019, Just Eat App created a special love story between a slice of pizza and a pineapple. This Ad "Just Amore" is calling on everyone should have freedom choice no matter with relationship or meal. Brief Story: One...

What’s to Expect: Two Limited McDonald’s Signature Crafted Burgers Are Just Launched in China

Recently, McDonald’s teamed up with superstar Nicholas Tse and star chef Ramón Freire to launch limited signature crafted burgers in China. Each star created one special burger and named after himself. This time, McDonald’s brings “Nicholas Cool Spicy Chicken Burger” and “Ramón Crispy Beef Burger”. Nicholas Cool Spicy Chicken Burger From the McDonald Chinese Official Website Ramón Crispy Beef Burger From the McDonald Chinese Official Website In addition, McDonald’s adds limited “Honey Mustard Fries” and “Nicholas Cookies Bubble Tea” as afternoon tea choices. Honey Mustard Fries From the McDonald. CN Cookie Bubble Tea from McDonalds.cn This is not the first time for McDonald’s to team up with superstars to launch signature crafted burgers. Last year, McDonald’s teamed up with star chef Ramón Freire to create two premium burgers: “Mexico BBQ Chicken Burger” and ” Egg Beef Burger with Creamy Nut Sauce”. From Sohu News According t...

My Digital Insight

Search This Blog