My Digital Insight

From Chobani Instagram Chobani is my most favorite yogurt brand. The taste is unforgettable. Especially its Key Lime Flavor, I just can't stop falling love with it.  For a product like a yogurt, the switching cost is very cheap. In Stop & Shop, for 5.3 oz Greek yogurt with Strawberry, the price of Chobani is $1.39, and the price of Fage is $1.19. The switching cost is only 20 cents. If you have a membership card, the switching cost will be less than 20 cents.  Even though the yogurt prices are so close, people can still find their own favorite brands based on their preferences. I have changed many different yogurt brands, but at the end I choose Chobani to be my daily diet friend. Why do I LOVE Chobani so much? #1.Creative Package Design When you try to choose a new product from so many similar ones on the shelf, what will lead you to stop and grab a product? Package.  Product package design not only represents a brand image but also catch customer...

I started my Chinese food blog Weekend foodie  on WordPress six months ago. It is written in Chinese. The blog shows my homemade dishes with attractive photos and detail cooking instructions. In every post, it has related photos to show the whole cooking process visually. I post two articles per week in the weekend. I primary promote my blog on Wechat Momen t .  Besides that, I also create a Facebook page named  Cook for Someone  to promote my food blog. I schedule two posts daily. There is no engagement at all.  I t seems really hard to earn "like".  According to " The Top 20 Valuable Facebook Statistics-Updated July 2016 ", "there are 4.75 billion pieces of content shared daily as of May 2013 which is a 94% increase from August 2012." As the content post competition gets super high on Facebook, it becomes more difficult to promote Facebook page than before. I heard from many social media experts say that we should create interactive ...

        Digital marketing is a hot topic right now. I feel digital world is so amazing! People search any information or buy things from website, Mobile and tablet directly. Digital world definitely offers us more choices and makes our life so convenience.   Many companies start building customer relationship and doing business in the digital world.        Creating good digital strategy can help brands generate more online engagement, traffics and business. Before start building digital strategy, what kinds of things should company understand? Here are five tips to help you prepare a good digital strategy: T ip One: Storytelling is Soul       "How to Teach Storytelling"  shows that " an effective storyteller captures the attention of listeners and accomplishes the goal of telling the story, which may be entertain, convey information, teach an important life lesson, or persuade listeners to take action ...

      When I search for some marketing internship or jobs online, I always see "Require good understanding on SEO and SEM" on some job requirements. SEO (Search Engine Optimization) becomes a very popular topic in marketing career now. If you have a strong SEO skill, you can become more competitive in the job market.        I don't have advanced SEO skill, but I tried to use SEO to increase my blog ranking on Google. Even though it took some times to practice, I can see my post links get a higher ranking! I would love to share my SEO insights based on my experiences. I hope those ideas can help you. How could you improve  SEO ranking for your  blog post ? 1. Create A Simple Title--Make Audience Easy To Search!       When I start writing a new post, it always takes some time to come up with a new title.  What kind of titles can improve your post ranking?  My suggestion is to think about Audience Behavior! For ex...

    http://www.newsjacking.com/        When I first heard "Newsjacking", I quickly checked it on Google, and here is a great definition of Newsjacking -- the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.         To make it simple, I think newsjacking is one optional marketing approach, which allows a company to deliver relevant contents of the trending news topics faster than journalists do. One of goals of newsjacking is to increase customer engagement.        However, newsjacking is very challenge to stand out in the media especially when your industry does not relate to the trending news. I will show two different examples to explain and evaluate how brands use newsjacking approach  on Twitter.    No.1  Oreo's Super Bowl Tweet       When the ligh...

      In last post "Thoughts On Malaysia Airline Social Media Crisis" , I discussed about how Malaysia Airline handle with its crisis on Facebook. I  learned some good points from others' blogs. However, I didn't talk about how I really feel about the crisis. In this post, I am going to share my own opinions on crisis.       I believe no company wants to face crisis; I believe no company wants to handle with crisis; and I strong believe no company wants to make crisis loud when the crisis happen.      No one wants to face crisis because crisis make people feel fear. When people feel fear, what's their first reaction? I think they start expressing their voices and judgement to outside the world. Why they do this? I think people do this not only because they want to relief their fear, but also because they want to find the same voices from others.     When crisis happened, Malaysia Airline posted the message and upda...

      Social Media is a great tool to delivery messages and news to audience. When company shares useful contents, people would spread them out.  However, if a company faces unexpected crisis and can't handle the issue appropriately,  social media will be "dangerous" . Without good response and take control the social media crisis, it will have very negative impact on brand reputation.      Some companies could become super "Popular" because of crisis. For example, an airline company won't be too popular until it came out a big news--one plane disappeared. This is the most recently news about  Malaysia Airlines--The Missing Plane , which was happened on March, 2014.        Malaysia officials have been handling this accident for more than one month.  Many people felt unbelievable and confused about how Malaysia Officials state the issues on media. The officials  just made  complex speculation i...