As more and more people use smartphones, App applications get more and more popular and necessary in daily life. People download apps for entertainment, for geographic direction, or for social networking. I always search good restaurants on Yelp App when I want to find something to eat. The more useful the app is, people are more likely to engage with the brand.
Apps provide great images for brands. Sometimes, App can help company to increase its brand awareness. People may not know a brand until they use its app. It is true for me. With little beer brand background, I found a cool beer app--Belgian Beer App before I knew this brand! What drives me to install this beer app and eventually use it? I would love to share three great things about Belgian Beer App.
When many beer apps displayed in the iTunes store at the same time, I am more likely to make my decision based on an app's image and description. If an app image attracts me a lot, I will consider to know about this app. If the app description is brief and to the point which I need, I will consider to download it.
Among all the beer apps, Belgian Beer App icon attracted me immediately. It doesn't simply show a glass of beer; instead, it shows a nice smile man holding the beer. It seems that he is inviting me to try a glass of beer and saying "Cheers!". I can feel that Belgian app is very friendly. It is so easy to let me to interact with this nice man. I wanted to try this beer!
Next to the App icon, a short description describes the purpose of this app--"The Belgian Beer app is good fun, with tasting notes and brewery descriptions". It clearly and directly tells me what I can learn from this app. It is especially convenience for me if the app's description can match with my needs. The simple description sparks my interest to explore the Belgian brewery world. I could not wait to download it.
No. 2 Nice Aesthetic Design & Easy Navigation
Under gold beer color background, Belgian Beer offers different ways to let people explore its beer products. The aesthetic design is simple, clear and organized. The words on the screen is very easy to read. The carton pictures enraged with me a lot because they seem like an adventure!
This app customizes its search options by categorizing beer into brew type, region, food category, color, season and timeline. This smart approach can meet many customers' needs and search preferences. For people who want to know types of beer, they can search from Brew Type. For people who want to find beers for winter, they can search from Season.
For me, I am more interested in Food Category because I want to learn how to pair beer with food. As I clicked on the Food Category, it shows me a Food Pairing page, which covers a variety of food categories such as meat, seafood, stew, and cheese. Each food material title pairs with a relevant picture, which helps me to identify the right food material.
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Then, I click on Spicy option, it shows me a list of beer recommendations by color.Next each beer icon, I can easy review the beer's name, type, and alcohol content. And, I can easily distinguish the color of beer based on the beer bottle icon color. Moreover, this app does not only recommend beers based on color, but also based on name, style and alcohol. This way allows me to make a better decision based on my preference.
No. 3 Valuable Contents!
If you think this app only shows you pictures, you are wrong. Belgian Beer App shows a detail content along with each recommended beer. The contents include real beer pictures and details of brewery description, which provides me a good beer education. It is very easy to read. I can feel I learn much more beer knowledge by using this app than searching online.
I can also rate the beer and post my comments after read the content. This way allows other users to read my comments and to share their comments. Thus, Belgian Beer App build a openly communication platform for all users.
I am not the only one like this app. The overall rank of this app is 4 out of 5 stars. In the customer reviews, many users shared how they love to use this app. One user comments that "Love everything about Belgian beer - and this app: The interface, the excellent reviews, and the unique sophistication of 5 languages. Impressive. Definitely 5 stars in my book." From the comment, I can see this person is fully engaged with Belgian Beer and its App.
Belgian Beer App definitely can keep customers engaged with its brand by offering great image, unique design, simple navigation and detail contents. It helps to build users' credibility when they choose beers to pair with dinner. We can learn comprehensive beer knowledge from this app and become a Belgian beer master. This App is not only a fun app for choosing a beer, but also a great education tool for learning brewery. So, how can people not download this user friendly app? Like its description says, "It is good fun!".
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