My Digital Insight

1. Clicks Clicks are the total number of clicks on your Facebook ads. Clicks can be website click, page likes, or app install.  If you want to get on more clicks on your ads, you need to make sure your ads are creative to get people's attention and interest. Then, you need to have a strong call-to-action to ask them engage with your ads. 2. Click-Through-Rate (CTR) Click-through-rate refers to the total number of clicks received divided by the total number of impression or the number of times an ad was shown on Facebook page. The higher CTR, the better your ad performing because it means that more people who see your ads really click through. In order to increase the CTR, you can create informative content such as educational "how to" content or video to motivate people to learn more. As a new parent, I always like to click the posts or ads about parenting.  3. Cost Per 1000 Impressions (CPM) CPM refers to the average cost you paid for 1000 impres...

Most people won't click to the second search page to find the solution because they (include me) believe the best results are all listing on the first page. If they can't find what they are looking for on the first page, why should they waste time to check the second page? Therefore, it is important to develop an effective keyword research skill to help your content or brand reach the top search result or at least get on the first search page.  As a marketer, how to do effective keyword research to promote your brand? Know Your Audience 1. Think Like A Buyer When you work on keyword research, you need to put your feet in customer's shoes. You need to think like a buyer. What are they going to type in the Google? If you are looking for something, what terms will you enter? Moreover, you need to narrow down your target customers by having a clear understanding on their age group, gender, single or married, student or professions, earning range, etc. The key t...

No matter how amazing our Ad content is, the final goal is to make people take action. We want people to buy the product, try the service, sign up the email, etc.  These five useful tips can make a strong Call-To-Action (CTA): Have A CTA on Every Page Everything you write should have a call-to-action after all because you are creating a piece of content for a special reason. You want to build engagement with your audiences and get them to start taking action. Therefore, before you start writing, you need to decide what action you want the reader to take. Start With A Verb Start your CTA with action verbs like "start", "try", "download", "shop", "order", "subscribe" or "watch", etc. It will make clear that you are expecting people to take an action. For example, I go to H&M page. Every page and every image has a clear call-to-action word "SHOP NOW". People will understand the purpo...

When I read news, I only scan on news titles very quick and then click on the one which grads on my attention. I believe most people are reading the same way online.  David Ogilvy said:"On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spend eighty cents out of your dollar." That's why we should focus on headline more than content sometime. General headline or bad headline will lost your audience. Even though your content is amazing and informative, it doesn't matter anymore since nobody will read it. Here are five most useful headline tips to make people click on and read more your content.  Start With Numbers Starting your headline with numbers creates a lot of curiosities that people want to click through and find them out. It also build instructions very easy for audience to read because they can scan them quickly. It also creates a very easy structure for you to write ...

As a marketer, we want to sell products in different ways. Nowadays, people love to shop online. They like to explore the products or services by reading some information or reviews. Therefore, marketers have to know how to write powerful Ads to sell more products. AIDA stands for Attention, Interest, Desire and Action. It is a powerful copy-writing formula that works for sales page, blog posts, Google Ads, Facebook Ads, and more. From Google Image Attention If you want people to take action on what they have read, the first thing is to get their attention. You can get their attention by creating a unique headline or subject line or video title.  Interest Once they start to read your content, it's time to turn that attention into interest. Why should them care? Why should them continue to read? How can your content help them? You should hold their interest in the first paragraph, or you will lost them. It is true because people don't have time and patie...

Every morning when I wake up, the first thing is to check WeChat and emails. Checking emails has become an important task in our daily life. It is kind of must-to-do thing for most of people every day. From Google Image Why do people check emails so often? It's relevant to us. No matter work emails or promotion emails, they are all related to us. We want to know what's the matter by reading those emails. Some emails are emergency, we need to reply them right away. Some emails are not important, we can ignore. The point is we can take control of it. For me, I check emails every day, but I don't check Facebook anymore. The reason is Facebook filters posts to make sure the content is good, so I may not have chance to see all the posts. However, for emails, they will be always in my inbox, so I can open it anytime I want to.  We may get some special benefits from the emails. A lot of eCommerce love to send promotional emails to drive sales and site traffi...

As a marketer, it is always important to understand customers' pain points and desires. It would be more responsible if we can understand what customer's needs and wants for a product or service before we launches them. Therefore, market research is a very powerful method to collect relative information about customers' concerns, desires and contacts. How to get all these market research done? We just need to send out a survey, collect the information, analyze the results and build your products/services. Google Form is a very simple and free tool to create a market research survey. Recently, I would like to write a blog about how to loss weight after having baby. Before I write the content, I created a simple survey for new moms. In the survey, I added some multiple choices questions such as: Do you happy with your body now? Have you read any books or blogs about weight loss? Which way have you tried to loss weight? The point to use multiple choices...